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Market Report: Page 9
Pet Food Market
How dog, cat owners’ pet food purchasing frequency varies
The frequency of pet food purchasing can play a significant role in retailing and targeted marketing strategies.
Brand Insights
Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production
Datacor (formerly Format Solutions)
Discover how pet food manufacturers are reducing emissions and driving sustainability through ingredient innovation and eco-friendly nutrition.
Pet Food Market
The success of large pet store chains
PetSmart and Petco have consistently gained among pet product shoppers.
Pet Food Market
Pet parents supplementing cat, dog food kibble
Pet owners are becoming increasingly interested in “fine-tuning” their pets’ diets with pet food add-ons such as gravies, toppers and supplements.
Pet Food Market
Pet food product trends and positioning claims
In the pet food market, trends are defined by positive and negative attributes.
Pet Food Market
How millennial pet owners are changing the industry
Millennials are integrating their pets into their daily lives as a matter of course—and influencing the pet market while they’re at it.
Pet Food Market
Pet product shoppers: demographics by retail channel
PetSmart and Petco hold significant momentum among Hispanic, Millennial and upper income pet food shoppers.
Pet Food Market
The senior pet effect on pet food purchasing
Specialized pet food formulations for senior pets fuel market growth.
Pet Food Market
Pet product shopping and digital media technology
As pet product shoppers rely more on mobile technologies, manufacturers must follow suit.
Market Trends and Reports
Upside potential for canine oral care products
Oral care products for pets are nothing new. Nonetheless, the continuing premiumization of the pet market, which includes a heightened focus on pet wellness and on human-style products for pets, has had a marked impact on availability and characteristics of products designed to address pet dental hygiene and oral health.
Pet Food Market
Pet parents, pet health and pet food
Pet parents are not only increasingly demanding about the health and wellness benefits of the foods they feed their pets, but increasingly convinced about the effectiveness of pet food as preventive health care.
Pet Food Market
US cat ownership trends
According to the Spring 2015 Simmons National Consumer Study from Experian Marketing Services, 52% of US households (or 61.8 million) have dogs or cats, with 39% (or 47.1 million) keeping dogs and 25% (or 30.2 million) keeping cats.
Pet Food Market
Pet food safety and the market landscape
Organic and natural pet foods are desirable—but pet owners are also weighing that desire against their wallets.
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