Market Report: Page 10

David Sprinkle
Pet Food Market
Pet food market opportunities in the US Hispanic population
As US-born Latinos increase their numerical lead in the community in the wake of decreased immigration from south of the border (due to the US economic recession, among other factors), pet ownership rates are increasing among the Latino population.
Courtesy Aaron Stidwell
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Pet Food Market
Pet treats to face challenges in 2015
Purchasing rates for pet treats have fluctuated over the past several years, and have tended to take one step forward but then one step back.
Dog Cat Treat Purchases 1505 Pe Tmarket Tab1
Pet Food Market
Petfood purchasing choices: sealed with a click
Online petfood shopping is growing into an increasingly sought-after option for consumers
Brown and White Dog
Pet Food Market
Functional petfood and treats in a growing specialty market
In an era of moderating growth rates in the US market, specialized pet nutrition products of all stripes will keep growing at an above-average clip.
Thirty-two percent of grocery shoppers overall (and the same percentage of dog/cat owners) consider “benefit statements associated with specific ingredients” to be “very important” when choosing which processed food products to buy. To put that 32% in context, that’s only slightly lower than the percentage who consider the absence of certain ingredients to be very important and equal to the percentage who consider the brand to be very important.
Pet Food Market
Pet humanization and product premiumization
Pet pampering is more prominent than ever, but owners are still looking for lower price points.
Premium petfoods (including mass premium and superpremium brands) accounted for 42% of petfood sales in 2014, followed by regular petfood at 30% and value petfood at 12%.
Pet Food Market
Update on US pet population and ownership trends
Packaged Facts’ new study on Pet Population and Ownership Trends reports that 65 million American households have pets of any type, for an overall total of over 200 million pets. Pet owners make up roughly 55% of households, including 45 million households with dogs and 30 million with cats.
In 2014 as in previous years, dogs were the predominant type of pet in the US in number and percentage of overall and pet-owning households.
Pet Food Market
Pockets of success in petfood store brands
Despite some ups and downs over the last decade by petfood or treat category, the percent of consumers who report most often buying “store brands” has generally fallen between 2004 and 2014.
The percent of consumers who report most often buying “store brands” has generally fallen between 2004 and 2014.
Pet Food Market
Differentiation and différence in the Canadian petfood market
Much of the sales growth in Canada is occurring outside of the core mass market, from shoppers using lower-priced channels to pet parents seeking out premium and superpremium products.
The above table shows level of agreement with the statement, “Natural pet products sold in pet stores and superstores are superior to those sold in general stores such as supermarkets or supercenters,” 2014, percent of Canadian vs. US pet owners.
Pet Food Market
Where’s the beef? Petfood purchasing patterns of rural pet owners
At Petfood Forum 2014, GfK reported an estimate of US$3 billion for petfood sales in 2013 through the US farm/feed store channel. That figure translates to over a tenth of the US$28 billion retail market for petfood, per Packaged Facts’ U.S. Pet Market Outlook 2014–2015. This attention-worthy segment size follows from two main factors: The rural share of the pet dog and cat population, and the relative levels of petfood spending by rural pet owners.
Rural pet owners are significantly less likely to shop at pet superstores, which feature a higher percentage of premium and superpremium petfood offerings.
Pet Food Market
Superpremium sales potential through veterinarians
Veterinarians' pet health and wellness expertise and ability to recommend products have yet to be leveraged to full advantage across much of the pet products market. Although the level and sophistication of pet product retailing varies from one veterinary office to the next, such efforts will typically be anchored by high-grade foods, with a focus on specialized diets.
Cat Dog Product Purchases 1405 Pe Tmarket
Pet Food Market
Lows and highs in pet nutrition spending
American shoppers are not yet willing or able to throw their wallets open, and this reality has been evident in pet market performance. PetSmart is estimating comparable store sales growth of 3%-3.5% for fiscal year 2013.
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Pet Food Market
Pet market premiumization: An industry update
The all-important human/animal bond is helping to insulate the pet market during the recession and boding well for ongoing market growth, as marketers across all pet categories solidly position their products on pet owners' affection for their animals. In Packaged Facts' February/March 2013 online survey, as reported in our Pet Market Outlook 2013-2014, 83% of pet owners agreed with the statement "I consider my pet(s) to be part of the family," with 59% agreeing a lot and 25% agreeing a little.
Pet Products Channels 1401 Pe Tmarkettable1
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