The ability to remain flexible has been a key success strategy for the pet food industry the last several years. Anything and everything has happened: from supply chain and employment woes during the COVID-19 pandemic to tariffs and overall economic uncertainty in the current global climate, pet food companies have had plenty of need to change gears on short notice.
“The pet industry is a dynamic market with evolving needs and trends, often reflecting developments seen in human food and nutrition, a phenomenon often referred to as the humanization of pets,” said Kim Cassar, head of global marketing for Balchem Corporation. “Businesses must adopt agile strategies for product development and innovation to address these shifts, though larger brands may find this more challenging. Current trends in pet nutrition include fresh canine and feline diets with functional ingredients, the use of alternative proteins and additives such as probiotics for gut health.
