Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 27Pet Food MarketDo pet food drivers differ online vs. brick and mortar?Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.Pet Food MarketWhy pet food brands should embrace cats and their ownersHaving led the way in regarding their pets as full-fledged family members, cat owners are now more likely to spend generously on cat food and other products.Pet Food MarketRx: More pets plus policies, resources to support ownersPet ownership could be the prescription for what ails humans, especially in these times, but policies and resources are needed to support and boost ownership.Pet Food MarketHow pet food can grow from change and disruptionSelling pet food online, providing and conveying value to pet owners and learning new skills from adapting to change can all help pet food brands grow.Pet Food MarketRemembering Tom Willard, pet food friend and mentorTom was one of the best of the many good people in the pet food industry: a very knowledgeable, dedicated mentor, advisor, partner and friend to many of us.Pet Food NewsTom Willard, longtime pet food nutrition expert, dies at 75Willard spent more than 45 years in pet food, developing businesses and products internationally with companies like Iams and his own, Performance Foods.Pet Food MarketRaw, freeze-dried, other pet foods gain consumer tractionThough shares are small, frozen, refrigerated and freeze-dried pet foods are growing faster than conventional ones and rebounding from spikes and drops.Pet Food MarketHow sustainable pet food claims resonate with consumersSustainably marketed pet food and treats command a healthy price premium over those without sustainable claims, and 2020 sales still seem healthy to date.Pet Food MarketPandemic’s effect on pet food, human food shopping habitsWith human food, product shortages and safety concerns have led to frustration, while pet food consumers seem to be experiencing less change and anxiety.Pet Food MarketIs human food following pet food in the DTC channel?Direct-to-consumer pet food sales were already growing before 2020; now the pandemic and e-commerce explosion are driving human food producers into DTC, too.Pet Food MarketPets as mood boosters: ‘secret sauce’ for pet food successThe pet food and pet care industries will emerge from this year whole and healthy thanks to what pets contribute to our mental and emotional well-being.Pet Food Market5 pet food trends and opportunities for the near futureAs the pet food market emerges from a difficult year and economic situation, certain product categories present opportunities for innovation and growth.Previous PagePage 27 of 81Next Page
