Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 27Pet Food MarketTelling pet food’s sustainable ingredients storyMany common and novel pet food ingredients are naturally sustainable, but pet food brands must figure out how to explain that benefit to consumers.Pet Food MarketPet food M&A activity points to a strong 2021After several notable pet food deals in December 2020, 2021 has begun with even more activity, all following pet food M&A trends of the past few years.Pet Food MarketPet food developments to watch in 2021, from 2020’s viewFrom pet food trends like e-commerce and sustainability, to the DCM and grain-free pet food investigation, there are many issues to continue to track.Pet Food MarketPet food by the numbers, 2020 editionIt’s been a year to forget or move on from in many ways, but at least the pet food market had some successes, evidenced by several interesting data points.Pet Food MarketTracking sustainability of pet food ingredients, productsAs more pet food consumers demand sustainability and it becomes a standard business practice for companies, they may need new measuring and monitoring tools.Pet Food MarketDoes Natural Balance saga tell pet food market’s story?Natural Balance’s journey from pet specialty, celebrity-owned brand to human food portfolios to private investment may signal a market move away from premium.Pet Food MarketPet food e-commerce ‘on steroids’ in 2020 and beyondE-commerce will continue to grow and dominate pet food retail sales for some time. Any business not already on that bandwagon had best jump on very soon.Pet Food Market3 human food trends for pet food in 2021Like human food companies, pet food producers may want to up their game with transparency, customized nutrition and a balance between nature and science.Pet Food MarketM&A, market strength help pet food end 2020 on upswingTwo significant pet food acquisitions by new players in the market, plus strong stock market performance, signal positives for pet food heading into 2021.Pet Food MarketWhy pet adoption numbers raise so many questionsTo find signs for the future of the pet food market, perhaps we need to follow pet adoption rates vs. shelter intakes, plus factor in private adoptions.Pet Food MarketTop human food, pet food trends: now embracing science?Natural and science-based pet food claims no longer seem in conflict, as consumers seemingly find value in both, mimicking trends in the human food space.Coronavirus and PetsAre pet adoptions truly rising? Pet food outlook for 2021An increase in foster pets may mask an actual drop in pet adoptions, so it’s not certain they will boost overall pet ownership and pet food sales.Previous PagePage 27 of 83Next Page
