Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 28Pet Food MarketHow pet food can grow from change and disruptionSelling pet food online, providing and conveying value to pet owners and learning new skills from adapting to change can all help pet food brands grow.Pet Food MarketRemembering Tom Willard, pet food friend and mentorTom was one of the best of the many good people in the pet food industry: a very knowledgeable, dedicated mentor, advisor, partner and friend to many of us.Pet Food NewsTom Willard, longtime pet food nutrition expert, dies at 75Willard spent more than 45 years in pet food, developing businesses and products internationally with companies like Iams and his own, Performance Foods.Pet Food MarketRaw, freeze-dried, other pet foods gain consumer tractionThough shares are small, frozen, refrigerated and freeze-dried pet foods are growing faster than conventional ones and rebounding from spikes and drops.Pet Food MarketHow sustainable pet food claims resonate with consumersSustainably marketed pet food and treats command a healthy price premium over those without sustainable claims, and 2020 sales still seem healthy to date.Pet Food MarketPandemic’s effect on pet food, human food shopping habitsWith human food, product shortages and safety concerns have led to frustration, while pet food consumers seem to be experiencing less change and anxiety.Pet Food MarketIs human food following pet food in the DTC channel?Direct-to-consumer pet food sales were already growing before 2020; now the pandemic and e-commerce explosion are driving human food producers into DTC, too.Pet Food MarketPets as mood boosters: ‘secret sauce’ for pet food successThe pet food and pet care industries will emerge from this year whole and healthy thanks to what pets contribute to our mental and emotional well-being.Pet Food Market5 pet food trends and opportunities for the near futureAs the pet food market emerges from a difficult year and economic situation, certain product categories present opportunities for innovation and growth.Pet Food MarketWhat sustainable pet food and treat claims mean in 2020Do sustainable marketing claims on pet food and pet treats affect sales, market share and pricing – and have the pandemic and economy changed those factors?Pet Food MarketU.S. pet owners not (yet) decreasing spending on pet foodMost pet owners surveyed in April and May 2020 said they were keeping up their pet food spending, but that could change as economic struggles continue.Pet Food MarketPostbiotics: new functional pet food ingredient frontier?Postbiotics are emerging as a new human food trend to provide functional benefits, particularly to boost digestive health. Are pet food and treats next?Previous PagePage 28 of 82Next Page
