Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 54NutritionFocus on meat puts dog food head to head with human foodSome dog owners and pet food companies fervently believe dogs are carnivores and need high levels of meat. Is this approach to feeding dogs sustainable?Pet Food MarketMaking the money case for pet ownershipPerhaps translating the benefits into cold, hard cash will have the greatest impact on more people owning pets, including in their senior years.Pet Food MarketPet food watch: 5 things to track in 2016From continued growth of specific pet food categories to pet owner involvement to new regulations, the pet food industry has plenty of areas to watch.Pet Food MarketPet food packaging: consumers care about what it saysBuried among all the trends and analysis is the key to what many pet owners really care about: the information on the pet food label.Pet Food MarketDo cats present a big pet market opportunity for 2016?Millennial (and other) cat owners have strong bonds with their pets and likely would respond to products and messages that offer a true connection.Pet Food MarketIs meat-first focus for dog food valid or sustainable?Is this belief and approach to feeding dogs accurate and based on science? And, can we keep producing enough meat to meet human and pet food demands?Pet Food MarketHuman food trends for pet food to track in 2016Pet food trends closely follow—or, more often now, walk side by side with—those in human food. What should pet food companies be watching for in 2016?Pet Food MarketTop 10 food trends for 2016 have strong ties to pet foodIn pet food as in human food, trends follow consumer demands for healthy products, ‘clean’ label claims, transparency and authenticity.Pet Food MarketPet food and treat brands meet non-GMO consumer demandIncreasing consumer interest in non-GMO ingredients and products is leading pet food brands to seek non-GMO verification, just as human food brands are.Pet Food MarketWhat do Millennials want from ‘big food’ and pet food?The largest category of consumers seeks transparency, authenticity and ethics from food manufacturers and brands. This applies to pet food, too.Pet Food MarketNegative label claims popular in pet food and human foodPet food marketers seem quick to include ‘no XXX’ label claims to convey the absence of certain ingredients that have been demonized in consumers’ minds.Pet Food MarketGlobal pet food industry centered in US MidwestBesides accounting for a large share of pet food sales, the region is home to significant industry players and influential innovation.Previous PagePage 54 of 83Next Page
