In yet another trends list for the year (and yes, I’m guilty of issuing one of those lists, too), Leslie May, founder of Pawsible Marketing, identifies one of the top trends for the pet industry as “quality, healthy, made in the US, green, eco-friendly.” Whew! That one trend covers a lot of ground. But I agree with May that the general concept that pet owners increasingly are seeking pet products, including petfood, that they believe are healthier for their pets and the planet.