
In the world of pet food, “simple” to the consumer eye doesn’t always mean “easy” from a formulation perspective. (totojang1977 | shutterstock.com)
As pet owners, retailers, veterinarians and a small army of bloggers continue to categorize ingredients into good or evil, pet food manufacturers will try to meet those demands. This has begun to move toward more extremes in the current era and may create more risk for pet and owner despite the perception that it is clean and simple.