People magazine has revealed its 2025 Pet Product Awards, selected after weeks of testing by dogs and cats owned by magazine staff. Products were evaluated across 19 categories including toys, treats, beds, leashes and accessories through testing that included chewing, snuggling, snoozing, batting and chasing.
Pet treat category winners included:
- Best Peanut Butter Dog Treat: Natoo's Crunchy Biscuits
- Best Jerky Dog Treat: Blue Buffalo's True Chews Beef Meatball
- Best Dog Food Topper: Stella & Chewy's Breakfast Sprinkles
- Best Cat Food Topper: Sheba Selections
- Best Crunchy Dog Treat: Three Dog Bakery’s Bark’N Crunch Chicken Chips
- Best Crunchy Cat Treat: RAWZ Natural Pet Food's Freeze-Dried Cat Treats
"What an honor it is to have our new Bark’n Crunch! Chicken Chips recognized by People magazine,” said Kristi Ross, CEO of Three Dog Brands, LLC. “Pet parents have long been waiting for a protein-filled treat that packs just as much people-inspired fun. That’s our sweet spot. The Three Dog Brands team crafted a 100% chicken snack with a crunch so bark-worthy, the treat named itself. This win belongs to our entire team, whose creativity, passion, and dedication make moments like this possible every day.”
View the complete list of winners at People magazine's 2025 Pet Product Awards.
