Pet Food News: Page 430

'Grumpy Cat' lands new deal as spokescat for Friskies brand

The cat known on the Internet as "Grumpy Cat," named Tardar Sauce, has landed an endorsement deal as the new spokescat for Nestlé Purina PetCare's Friskies cat food brand. As part of this new deal, the "Grumpy Cat" will appear in an online promotion for the cat food brand, extending a partnership it began with the cat in March for its Web videos series, "Will Kitty Play With It?"

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

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Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Pet product trade show draws record numbers in 2013

PATS Harrogate, an annual pet industry trade show held in northern England, drew a record number of pet product retailers. The two-day event hosted 1,969 retailers, an 8.6 percent increase from the 2012 exhibition, organizers say.

Rondo Foods invests in expansion at Ireland pet treat production facility

Gaines Europe Ltd. has opened a new petfood production facility in Arklow, Ireland, that will create 15 new jobs in the region. Parent company Rondo Food invested €6 million (US$8.1 million) in the new facility to double outputs and exports by 2015.

Article advises consumers on purchasing safe, US-made petfood

According to the US Department of Agriculture (USDA), China is the leading petfood exporter to the US, supplying about half of all imported petfoods. One recent article online from Hound & Gatos petfood company is advising consumers on purchasing safe petfood, encouraging them to purchase foods made in the US.

Research looks at extrusion temperature in petfood processing

With safety being a key focus for petfood manufacturers, especially reducing the potential for and number of incidences of Salmonella contamination, a recent article from All About Feed addresses extrusion temperature as a critical control point in petfood processing. According to Galen J. Rokey, process technology manager, and Doug Baldwin, director of business development, Wenger Manufacturing, a good petfood safety program provides many benefits, including: reduced risks, decreased waste and customer complaints, product traceability, lower product liability, transparency for consumers and brand value.

Extru-Tech, Food Safety Validation LLC complete first full-scale extruder scientific validation study

Extru-Tech Inc. and Food Safety Validation LLC have completed the industry's first full-scale extruder scientific validation study proving the lethality for Salmonella in the extrusion process for a generic petfood formula. This study was done in a Bio-Safety Level 2 laboratory in Manhattan, Kansas, USA, on a full-size E525 extruder co-located adjacent to the Food Safety Validation lab.

Pet 360, Halo, Freekibble.com team up to give free petfood in Halloween promotion

Pet360, Freekibble.com and Halo, Purely for Pets have teamed up for a Halloween promotion that invites pet owners to show off their pets' tricks to win a prize pack and have petfood donated to their favorite animal shelter. Now through October 13, pet owners can submit their photos and videos on Pet360's website or Facebook page.

Online grocer FreshDirect now offering petfood, treats, supplies

Online grocer FreshDirect launched its Pet Shop page, featuring natural and national petfood brands, treats, toys and pet care options for cats and dogs. The grocer will now carry brands including Greenies, Wellness, Canidae and Natural Balance, as well as an assortment of Ellen DeGeneres' Halo products.

PetSafe's K9 Cancer Walk to benefit nonprofit canine cancer research organization

PetSafe is hosting its K9 Cancer Walk on Sunday, September 22 at the Cove at Concord Park in Knoxville, Tennessee, USA. Proceeds from the event will benefit Morris Animal Foundation, a nonprofit organization that funds research efforts to prevent and cure cancer in dogs.

New Freshpet contest promotes importance of feeding fresh foods to pets

Freshpet refrigerated petfood company is hosting the Freshpet Fridge Challenge in honor of October’s National Pet Obesity Month. The Freshpet Fridge Challenge asks pet owners to consider life without the refrigerator, ultimately raising awareness about the importance of feeding pets fresh food, too.

Interpets 2013 draws 239 exhibitors of new petfood, treats, pet supplies

Interpets-International Fair for a Better Life with Pets-concluded its four-day event at the end of August. The fair, held at Makuhari Messe in Chiba, Japan, drew 239 exhibitors from 13 countries and regions along with 47,579 visitors and their pets.

Coverage of Total Pet Expo to be hosted live online September 20-22

Hosted by Chicago Pet Video and PetPR.com, coverage of 2013 Total Pet Expo will be available live on laptops and mobile devices via TPE TV. Total Pet Expo will take place September 20-22 at the Donald E. Stephens Convention Center near Chicago, Illinois, USA.

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