Social media's role in recruiting pet food industry talent

Mary Ellen Barkley of Kansas State University and Dr. Jerrod Kersey of Mars Petcare US discuss the importance of social media in recruiting young pet food industry professionals.

April 30, 2015

The staff of Petfood Industry will be publishing daily video reports from Petfood Forum. Watch for interviews with speaker, attendees and exhibitors. With the move to Kansas City, Petfood Forum 2015 is shaping up to be the largest, most exciting event in its history.

See the full collection of videos from Petfood Forum 2015 here.

Petfood Forum scheduled for April 2025

Michael Baker, vice chair, Pet Food Experts board of directors, and Greg Cyr, president and CEO.

Pet Food Experts announces CEO transition

Pet Food Experts announces CEO transition

Greg Cyr has been named CEO, Michael Baker becomes vice chair of the board of directors.

Michael Baker, vice chair, Pet Food Experts board of directors, and Greg Cyr, president and CEO.

Brand Insights

Demand for Sustainable Pet Food Ingredients Remains Strong

Kemin Industries

With pet health and nutrition at the forefront of pet parents' minds, pet food manufacturers and ingredient suppliers must continue to put sustainability at the forefront of their innovations.

Demand for Sustainable Pet Food Ingredients Remains Strong

Petfood Forum News

Petfood Forum 2025 registration opens

Super-early bird savings are now available, providing attendees with over 20% discounts through the end of 2024.

The lowest registration fees are now available through the end of the year to attend Petfood Forum and its pre-conference seminar, Petfood Essentials.

Registration open for AFIA’s Pet Food Conference

One-day event will take place January 28, 2025, in Atlanta, Georgia, in conjunction with IPPE 2025.

Afia Pet Food Conference 2025

Sustainable Dog and Cat Food

Plants vs. Insects: Pet food protein sustainability showdown

Plants and insects each have unique sustainability advantages, yet differ in key ways.

Dall·e 2024 10 08 12 04 40 A Playful, Action Packed Scene Featuring A Humanoid Pea Plant And A Giant Cricket In A Dramatic Showdown Within A Metal Cage Arena The Pea Plant Char

Pet Ownership Statistics

Study: More men than women own cats

The most recent Mars' pet parent study shows cat ownership is more common than dog ownership globally.

According to a recent Mars survey, pet parents are devoted to their pets, with more than one-third (37%) of dog and cat owners considering their pets the most important thing in their lives.

Pet Food Market

Russian scientists claim world's first anti-aging pet food

Russian researchers from Izhevsk State Medical Academy have developed the world's first pet food using nutrients said to support longevity and combat age-related issues in pets.

The anti-aging, or geroprotective effect, acts by regulating some signaling pathways and molecular markers associated with aging and life expectancy.

Irish pet food facilities, renderers criticized by EU auditors

EU auditors called Irish facility inspectors unreliable and accused them of approving dirty and unhygienic conditions that breached food safety regulations.

Dall·e 2024 10 07 10 16 40 An Image Inspired By The Book Of Kells, Depicting An Irish Setter Dog Inspecting A Modern Pet Food Production Facility The Scene Combines The Intrica

Pet Food Marketing and Branding

Bramble partners with Lewis Hamilton and his dog, Roscoe

Seven-time Formula One World Champion, Hamilton, is an advocate for plant-based living, who introduced his dog to a plant-based diet in 2020.

Roscoe is Bramble's news Chief Taste Officer.

Purina makes Hurricane Helene donation

The company has committed a $25,000 grant to Greater Good Charities.

Purina announced a $25,000 grant to Greater Good Charities, a global nonprofit, to support its Hurricane Helene rescue and relief efforts.

Ynsect files safeguard plan due to cash shortage

The company said it is now under court-supervised protection because of financial struggles in a difficult economic climate.

In January, Ynsect was granted authorization by AAFCO to use defatted mealworm proteins in dog food.

Pet Food Market

Pet food production gains momentum in Kazakhstan despite challenges

KazPetFood plans to build Central Asia's first large-capacity pet food factory in Kazakhstan by 2026, marking a major shift in the region's pet food industry, which has historically relied on imports and lacked local large-scale production.

The past few years have been pivotal for Kazakhstan's pet food market.

Market Trends and Reports

Mars Petcare investing US$1 billion in online presence, AI

With a US$1 billion investment, Mars aims to double digital sales by 2030 from today’s level.

If William Gibson's 'Neuromancer' had been written about dogs...

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