Pet Food Press Releases: Page 36

Pet Sustainability Coalition receives WPA Good Works grant

PSC is awarded $75,000 to expand sustainability research, education and resources for the pet industry.

The grant will help create the 2025 'Sustainability in the Pet Industry Report,' which will provide data on consumer trends, retailer behavior, and key sustainability issues.

Pet Food Additives/Supplements

ADM study: New supplement improves cat digestive health

A clinical trial finds that supplementing cat diets with specific postbiotics and fibers enhances gut health and immune function.

ADM's research results showed that supplemented cats experienced significant improvements in serum lipopolysaccharide (LPS) levels, indicating reduced intestinal permeability.

ADM names vice president and chief accounting officer

Carrie Nichol will oversee the company's accounting, reporting and risk management functions.

Pet Food Recalls

Blue Ridge Beef recalls more pet food due to Salmonella

The company is recalling more than 5,000 pounds of pet food due to Salmonella contamination, which marks the third Salmonella recall issued by the company in two months.

Product Recall Chrisd2105 Bigstock com

Pet Food Marketing and Branding

WHISKAS launches Purradise campaign celebrating cat happiness

The new campaign highlights feline satisfaction with interactive experiences and a personality quiz for cat owners.

Purradise is a global campaign, launching first across European markets including the UK, France, Germany, Italy and Poland in January 2025.

Hill's Pet Nutrition unveils microbiome innovations at VMX

Hill’s highlights new pet nutrition advancements and microbiome science at the latest veterinary industry’s education conference.

Many of the new and enhanced Hill’s Prescription Diet products launching in 2025 feature ActivBiome+ technology.

Veterinary Formula aids pets affected by wildfires with non-profit partnerships

The company has partnered with three non-profit organizations to provide crucial relief and aid to animals in need.

Pet Food Press Releases

Pet Food Institute releases statement on US presidential inauguration

AFIA Pet Food Conference highlights trends, regulations and research

Held in Atlanta during the International Production & Processing Expo, the annual conference drew 500 attendees.

The 2025 AFIA Pet Food Conference brought together 500 industry professionals to discuss trends, research and regulatory updates.

Pet Food Marketing and Branding

Eukanuba, Katie Couric highlight service dogs in Canine Companions' 50th year

Partnership celebrates the life-changing impact of service dogs for people with disabilities.

The 'Unleashed with Katie Couric' series will feature a retired Army Colonel who became the first military amputee to return to combat, and his journey of healing with his Canine Companions service dog.

Coperion to streamline US operations

Coperion will relocate its North American operations in Salina, Kansas, U.S., to its facilities in Whitewater, Wisconsin; Sabetha, Kansas; and Kansas City, Missouri.

Alphia names vice president of operations

Cody Risner will join this co-manufacturer's leadership team.

Cody Risner, vice president of operations, Alphia

Page 36 of 299