Natural/Organic Pet Food: Page 30

Wellness natural petfood brand launches TV ad campaign

WellPet LLC recently premiered its Wellness natural petfood brand's first TV commercial in more than two years, on cable networks in the US. The 30- and 15-second commercial spots feature a lively, healthy Border Collie, named Wellsy, which the company says represents the vibrancy a pet can achieve on a natural petfood diet.

Brand Insights

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Petfood manufacturer Natural Balance sponsors Rose Bowl parade float

Petfood manufacturer Natural Balance sponsored a float in the 2013 Rose Bowl parade honoring military working dogs. The Rose Bowl parade, held in Pasadena, California, USA, featured the petfood maker's "Canines with Courage" float, on which four handlers and their dogs rode, representing the US Air Force, Army and Marines.

Pet Food Market

Natural petfood label claims here to stay as market continues to grow

"Natural: present in or produced by nature; of, relating to or concerning nature; not altered, treated or disguised." Those are just some of the definitions for the word that is showing up more and more on all types of consumer products, including petfood.

Global Pet Food Stores to expand into western Canada

Global Pet Food Stores Inc. is reportedly planning to expand its natural and organic petfood stores into the western Canadian market. The company, which currently operates two stores in the US and 155 stores in Canada, recently opened its latest store in Calgary, Canada.

Natural pet products market to grow 23 percent in 2013

The US market for natural pet products is projected to grow 32 percent in 2013 as retailers devote more shelf space to the expanded natural petfood and pet care product offerings by manufacturers, according to Packaged Facts. The report, "Natural, Organic and Eco-friendly Pet Products in the US," estimates combined sales of natural petfoods and natural pet care products will grow by 10 percent to 15 percent over the period from 2014-17.

Limited Ingredient Cat and Dog Food (LID)

Natural petfood: It’s all about the ingredients

The most important marketing and product trends in natural petfoods have always involved—quite naturally—what the products are made of. But the ingredients thrust gained much momentum as a result of the spring 2007 petfood recalls, and the petfood industry’s fixation on ingredients continues to this day as product recalls keep the consumer focus on product quality and marketers tussle to make their products stand out from the superpremium pack.

In September, Hillâ€™s announced it is reformulating all its Science Diet products with natural ingredients, starting with these Ideal Balance treats for dogs.

Dr. Harvey's introduces new canine formula at SuperZoo

Dr. Harvey’s introduced its newest canine formulation, Veg-to-Bowl Fine Ground, at Pet SuperZoo in Las Vegas, Nevada, USA, September 11-13. The new formula is grain free and has nine dehydrated vegetables and herbs.

Dr. Harvey's Veg-to-Bowl Fine Ground is a pre-mix meal with nine dehydrated vegetables and herbs for dogs.

By Nature Pet Foods launches online resource for dogs owners

By Nature Pet Foods has launched a new online resource that features the journey back to health of a former bait dog and offers an engaging way for pet owners to access tips on dog ownership. The new resource tells the story of Colin, an American Bulldog that was used as a bait dog before being found on the streets of Miami, Florida, USA, as well as features two other dogs, all rescued by Big Dog Ranch Rescue and adopted into homes.

New natural petfood store opens in Illinois, USA

Labrador Franchises Inc., operator of the Pet Depot Franchise, opened its 30th franchise location in Elk Grove Village, Illinois, USA: Graham’s Pet Depot. Owned and operated by Valerie Graham and her brother David Graham, the store provides customers with 5,500 square feet of natural petfood and supplies for all companion animals, along with a professional pet grooming salon.

Natural/Organic Pet Food

Rush Direct treats pets right

Since 2003, Rush Direct has manufactured pet treats, jerkies and other products—some under its own brands and some in partnership with other petfood companies, including in Brazil. Now the company has launched a new all-natural premium brand, Ferrera Farms Naturals, that includes dog chews, freeze-dried treats and products from red propolis, which comes from beehives.

'We understand that we are competing with talented teams in Fortune 500 companies, so we need to differentiate ourselves by being nimble and by accepting risks,' says executive director Charles Ferreira of Rush Direct.

Market Trends and Reports

Why private label petfood matters

Economic sluggishness notwithstanding, petfood remains private label resistant in the US mass channels tracked by SymphonyIRI (supermarkets, drugstores and mass merchandisers excluding Walmart). During 2011, total US sales of petfood rose 1.8%, while private-label sales of petfood fell 4.4%.

Pet Food Market

Trending natural ingredients that sell and upgrade your petfood

We hear a lot about what pet parents don't like to see in petfood, from chemical preservatives to fillers. It's not enough to only remove the most objectionable ingredients, however; we need to add ingredients that pet parents DO want.

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