Natural/Organic Pet Food: Page 31
Brand Insights
EDL, as Massman Company
The dictionary defines "dogma" as an authoritative creed within a group or organization. For Healthy Dogma, a family-owned petfood brand newly introduced this year and based in Michigan, the dogma is all-natural, unique ingredients such as kelp, medicinal mushrooms, colostrum, flax seed, tart cherry extract and probiotics in petfood premixes, treats and supplements for dogs. "Both our treats and kelp supplements are in reusable plastic cups and are top shelf safe for the dishwasher," says Darby Peters, vice president of marketing for Healthy Dogma. Brad Kriser, owner of Feeding Pets for Life LLC, says he’s trying to attract pet owners to his pet supply chain by providing pet nutrition-conscious customers with a wide variety of all-natural, organic and human-grade petfoods and pet treats. Based in Chicago, Illinois, USA, and Los Angeles, California, USA, the stores feature an assortment of brands of natural dog and cat food, as well as upscale pet toys and clothing and unique items like bison-tendon treats and duck-feet snacks.