Natural/Organic Pet Food: Page 32

Natural/Organic Pet Food

Breaking new ground with Fromm Family Foods

Since 1904, Fromm Family Foods has maintained a tradition of quiet innovation dedicated to the health and nutrition of animals, proudly declares the company website. In the 1930s, Fromm introduced the first canine distemper vaccine, and in 1949 it introduced the concept of premium petfood to the consumer market, claims the company.

From left to right: Richard Best (COO), Nate Cunniff, Steve Gorzek, Kathy Nieman, Tom Nieman (owner/CEO) and Bryan Nieman at the groundbreaking ceremony for the new Fromm facility.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

New all-natural dog food company ships petfood nationwide in US

A new petfood company, DooD, recently entered into the pet industry with its all-natural dog food shipped right to the pet owner's home. Dood petfood, a combination of the words "dog" and "food," was formed by Alireza Niroomand and brother-in-law, Andrea Carrano, after struggling with managing the stomach and health issues of their own dogs.

Canidae petfood founders honored with California, USA, entrepreneur award

Canidae was recently named among recipients of the Inland Empire Spirit of the Entrepreneur award. The natural petfood company was started by John Gordon and Scott Whipple as a way to keep their petfood store in business after a national petfood chain store moved into the neighborhood.

Canidae petfood founders John Gordon and Scott Whipple were presented the Inland Empire Spirit of the Entrepreneur award.

Pet Food Market

Is 'humanization' now a bad word?

In its most literal sense, the term "humanization" means to take a non-human creature or object and try to make it human. "To portray or endow with human characteristics or attributes" is the first definition on TheFreeDictionary.com.

Natural/Organic Pet Food

Raw petfood and the industry part of the same team

In the opinion of Geoff Bowers, founder and director of K9Natural, since the 1950s pet owners all over the world have been convinced that feeding cats and dogs is difficult and they need expert help. “Fortunately, with the Internet and its access to unsolicited information, people are realizing that’s not the case,” he says.

Natural/Organic Pet Food

K9 Natural ensures raw petfood is here to stay

When most petfood manufacturers talk about their customers, they’re referring to the human buyers—pet owners, retailers or distributors—of their products. “At K9 Natural, we do the opposite,” says founder and director Geoff Bowers.

Geoff Bowers based his companyâ€™s philosophy on the gray wolf family and its values, while K9 Natural products are based on the wolfâ€™s diet because domestic dogs and wolves share 99.8% of the same DNA, the company says.

Market Trends and Reports

New petfood products: What comes after humanization?

It seems that the days of humanization being only about petfood products that look just like human foods may be coming to an end. That does not mean that we will not continue to see more products on the market that do, in fact, look like human food.

Rachael Rayâ€™s Nutrish Just 6 dog food and dog treats are made with only six main ingredients (plus vitamins and minerals), the company saysâ€”a way to reach consumers with easy-to-understand ingredients and ingredient statements.

Colorado, USA natural petfood maker raises US$3.5 million

Only Natural Pet Store LLC, a Boulder, Colorado, USA natural petfood maker and distributor, raised US$3.5 million, according to a Securities and Exchange Commission filing made on September 16, the Boulder County Business Report said. Only Natural Pet Store CEO Martin Grosjean declined to comment at that time, saying the company will make a detailed announcement in the next few weeks.

Pet Food Market

The mother of all petfood trends: grain free

The most recent "Market Report" column from Packaged Facts discusses how petfood and treat marketers continue to focus on health and wellness in their new product development, a strategy that keeps paying off because the message seems to resonate with today's involved consumers who treat their pets as family members.

Natural/Organic Pet Food

Natural petfood market follows human market growth

Despite continuing economic woes in some regions and markets—and consumers still spending conservatively no matter what their financial situations—sales of natural foods, petfoods and other products continue to grow. Consider this: US sales of natural foods and beverages rose 7.7% in 2010 to US$21.3 billion in natural stores alone, according to Natural Foods Merchandiser and described by A. Elizabeth Sloan in the July issue of Food Technology magazine.

Veterinarian clarifies natural, organic petfood label terms

Petfood ingredient labels can be confusing to pet owners because certain terms have no legal definition. Ernest Ward, veterinarian and founder of the Association for Pet Obesity Prevention, says pet owners need to do their research when selecting what to feed their dog or cat. Ward says there is no official definition for the term "natural," which could mean anything that is not syntheic, but does not guarantee the product's quality or nutritional value.

Greenopia's consumer tips on natural petfood selection

A popular trend in the petfood industry is consumers' recent demands for natural and organic petfoods. In an article from thedailygreen.com, Doug Mazeffa, research director at Greenopia.com, offers tips to consumers on selecting a "green" petfood.

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