According to the results of a January 2023 Kerry survey, 89% of U.S. pet owners agree that their pets’ health is as important as their own. It’s no surprise; the market is showing that health and wellness is a significant motivator in the way pet parents currently interact with pet foods and treats for their animals, and with humanization now firmly entrenched in the way humans take care of their furry friends, it was only a matter of time before the same scrutiny we give our own health was turned to the four-legged among us.
“To keep pets happy and healthy, pet parents are turning to a combination of functional food, vitamins and supplements,” said the Kerry report, “Navigating the Modern Pet Parent.” In fact, according to the survey, 50% of pet parents are willing to pay more for products with functional benefits, and 78% agree that science-backed ingredients are important in pet food.
