Packaging: Page 32

Pet Food Market

Navigating pet food product claims, part 5: product names

What does the name tell you about the pet food? Sometimes a name can meet regulatory requirements and still not clearly describe what’s inside the package.

(ViperAGP | Bigstock.com)

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Pet Food Market

‘Made in Canada’ label helps sell dog and cat food

In addition, some Canadian pet food producers follow legislation and guidelines set in the United States.

photo by 350jb, Dreamstime

Pet Food Market

Global pet care sales grew 14 percent in past five years

Driven by trends like clean label, transparency and sustainability, pet food and pet care sales continue to grow faster than those of other packaged goods.

GeorgeRudy.Image, BigStockPhoto.com

Pet Sustainability Coalition members access new software

The Pet Sustainability Coalition has partnered with Trayak to provide its members with access to EcoImpact, a sustainable package and product platform.

Photo by Andrea Gantz

Premium dog treat brand partners with Matrix Partners

Matrix Partners, a full-service pet-centric marketing agency, recently began working with Noah’s Bark dog biscuits.

Photo by Andrea Gantz

Pet Food Market

Navigating pet food product claims, part 4: organic, non-GMO

Learn how organic pet food claims differ from non-GMO claims, plus ones like natural, made in the USA, and the difference between US and EU pet food claims.

Whether claiming your product is organic or non-GMO, the message ultimately needs to truthful and not try to mislead consumers. | Alberto SevenOnSeven, Bigstock.com