Packaging: Page 68

Pet Food Market

Tackling pet obesity: will calorie statements on petfood labels help?

When the full membership of the Association of American Feed Control Officials (AAFCO) voted in January to adopt a regulation that requires calorie-content statements on all cat food and dog food labels, it ended an eight-year-long debate that was sometimes contentious. (If you have ever doubted that rule-making bodies take a long time to reach final decisions, here's yet another piece of proof.)

Pet Food Product Database

Plastic Technologies PackLifeO2 app

Pet Food Product Database

National Bulk Equipment Inc. pneumatic conveying system

National Bulk Equipment Inc

Market Trends and Reports

The green effort: Petfood companies support sustainability

Staying sustainable may be a topical trend in the media or a consumer-driven marketing tool according to some, but I applaud petfood companies who go out of their way to make their production and facilities more eco-friendly. Shrinking your carbon footprint also significantly reduces costs-something even the staunchest cynic can't argue with.

Petfood manufacturers should study their processes from an environmental perspective and reduce their negative impact on the Earth.

Market Trends and Reports

Update: Pet treat market round-up

The pet treat market is often the place where bold marketing strategies, experimental blends of ingredients and clever packaging first meet the rest of the petfood and pet care sector. Petfood lines, loyal customers and overnight success stories can also sprout up from this fertile ground, so it’s important to keep abreast of the most novel, on-trend treats being introduced to the marketplace.

Overnight success stories can often sprout up from the new pet treat market, so itâ€™s important to keep abreast of the most novel, on-trend treats being introduced to the marketplace.

FreeHand rescues dogs with food

FreeHand launched its superpremium dog food diets in June 2012. “[We] developed what we believe to be the best, complete, balanced, natural and holistic ingredient panel in the superpremium petfood category,” Tom Bagamane, co-founder and managing director of FreeHand, declares when asked about what sets his company apart from other brands.

â€œSince our June launch, FreeHandâ€”through our resellersâ€”has supplied more than 16,000 pounds, or 46,000 meals, to homeless dogs in our US market areas,â€ says Tom Bagamane, FreeHand co-founder.

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