Market Trends and Reports: Page 284

Human food trends and the petfood industry

The humanization of companion animals is no trade secret, and the phenomenon is only getting more prominent. As a result, many of the top human food trends have found their way into the petfood market-particularly those that focus on the health and wellness of our furry family members.

Grain-free: Hill's Pet Nutrition Inc. offers Science Diet crunchy creations grain-free cat treats.

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

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Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Petco launches new marketing campaign driven by pet humanization trend

Petco recently launched a US$10 million marketing campaign, as part of which the company changed its slogan to “The Power of Together” from “Where the Healthy Pets Go,” in hopes of capitalizing on the trend of pet humanization. "As a company, we were at a place where we really wanted to continue to evolve our brand beyond just products and services, to connect emotionally with our customers and their pets,” said Elisabeth Charles, chief marketing officer for Petco Animal Supplies.

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Watch cat videos to donate cat food to shelters in 9Lives brand, ASPCA promotion

9Lives cat food brand and its spokescat, Morris, are supporting the American Society for the Prevention of Cruelty to Animals (ASPCA) to help cats most in need. The cat food brand will donate up to 1 million meals to shelters for the 9Lives Morris’ Rescue WatchSM campaign.

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Globalinx Pet LLC LifeStage Rewards dog treats

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Three Dog Bakery We Pity the Kitties all-natural cat treats

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Leanlix dog reward and training treat

Wellness announces dog, cat food formulas now GMO-free

Wellness Natural Pet Food announced that its dry dog and dry cat food formulas are now free of genetically modified organisms. GMOs are defined as organisms in which the genetic material has been altered in a way that does not occur naturally.

'Grumpy Cat' lands new deal as spokescat for Friskies brand

The cat known on the Internet as "Grumpy Cat," named Tardar Sauce, has landed an endorsement deal as the new spokescat for Nestlé Purina PetCare's Friskies cat food brand. As part of this new deal, the "Grumpy Cat" will appear in an online promotion for the cat food brand, extending a partnership it began with the cat in March for its Web videos series, "Will Kitty Play With It?"

Rondo Foods invests in expansion at Ireland pet treat production facility

Gaines Europe Ltd. has opened a new petfood production facility in Arklow, Ireland, that will create 15 new jobs in the region. Parent company Rondo Food invested €6 million (US$8.1 million) in the new facility to double outputs and exports by 2015.

Online grocer FreshDirect now offering petfood, treats, supplies

Online grocer FreshDirect launched its Pet Shop page, featuring natural and national petfood brands, treats, toys and pet care options for cats and dogs. The grocer will now carry brands including Greenies, Wellness, Canidae and Natural Balance, as well as an assortment of Ellen DeGeneres' Halo products.

Interpets 2013 draws 239 exhibitors of new petfood, treats, pet supplies

Interpets-International Fair for a Better Life with Pets-concluded its four-day event at the end of August. The fair, held at Makuhari Messe in Chiba, Japan, drew 239 exhibitors from 13 countries and regions along with 47,579 visitors and their pets.

Market Trends and Reports

Zuke’s: Healthy pet treats, constant innovation

Zuke's Performance Pet Nutrition has been thriving on authenticity and innovation since the very beginning, when the company's founder, Patrick Meiering, became inspired to focus on energy nutrition for pets after feeding his tired Chocolate Lab Zuke a bit of energy bar during a hike. Seeing his dog perk right back up led to the idea of encouraging active lifestyles and outdoor adventures with pets, and Zuke's products have always been developed for a specific function-to help keep pets healthy and active.

Zukes Dog Cat Treats 1310 Pe Tzukes

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