Market Trends and Reports: Page 301

Pet market worth US$49 billion in 2012, Mintel reports

According to the latest report by Mintel, the pet market is worth more than US$49 billion in 2012, up 15 percent since 2007, despite a turbulent economy. Spending on petfood and pet supplies continues to grow as pet ownership becomes more widespread, with 64 percent of Americans currently owning a pet.

Market Trends and Reports

Gut microbiome of kittens affected by dietary ratios

High-protein, low-carbohydrate (HPLC) diets are common in cats, but their effect on the gut microbiome has been ignored. The study was conducted to test the effects of dietary protein:carbohydrate ratio on the gut microbiota of growing kittens.

'Pet Care in China' report finds rise in petfood sales

A new market research report from Euromonitor International, "Pet Care in China," found that the total pet population and share of prepared food for dogs and cats has risen over the review period, driving sales of petfood in terms of volume and value. The report found growth in the pet care market also driven by the rising need for companionship, humanization of pets and the trend of consumers trading up to premium petfoods.

Market Trends and Reports

Vitakraft to produce dog, cat food for Asian market

Vitakraft has entered into cooperation with Wanpy, a Chinese manufacturer of dog and cat treats, to expand its petfood offerings into the Asian market. As part of the cooperation, a new petfood factory in Yantai in Shandong province is expected to begin production at the end of 2012.

Market Trends and Reports

Researchers examine health of cats fed high-protein diets

Researchers at the University of Illinois looked into the common belief that cats, carnivorous by nature, are healthiest when fed high-protein diets. A team of researchers examined the effect of dietary protein-to-carbohydrate ratio on the gut microbiomes of growing kittens.

Market Trends and Reports

'Cat Allergy' report now available from Research and Markets

Research and Markets has added Global Markets Direct's new report, "Cat Allergy - Pipeline Review, H2 2012," to its offerings. The report provides an overview of the indication's therapeutic pipeline, with information on therapeutic developments for cat allergies, updates on late-stage and discontinued projects, and a review of key market players.

Research and Markets offers new global pet care market report

Despite economic uncertainty, the global pet care market continues to grow in 2012, with retail values approaching US$94 billion, according to Research and Markets' latest report, "Pet Care Forecast Revisit 2012: How Resilient Is the Global Market?" The report, by Euromonitor International, projects sales will continue to grow between 2012 and 2017, thanks to the humanization of pets and strength in emerging markets, although retail value prospects were downgraded from previous Euromonitor forecasts.

Market Trends and Reports

All American Pet Company Chewies protein treats

Market Trends and Reports

Excalibur Dehydrators at-home petfood, treat dehydrators

Market Trends and Reports

Higgins Premium Pet Foods Snack Attack Fruit & Stix treat mix

Market Trends and Reports

Vitakraft Sunseed Inc. AnimaLovens small animals treats

Petfood manufacturer Del Monte donates cat food during 2012 US election

The face of Del Monte Food's 9Lives cat food brand, Morris the Cat, is running in the 2012 US presidential election, campaigning for forever homes for all cats and to provide petfood to hungry cats. In support of Morris the Cat and his potential running mate, Mayor Stubbs, Del Monte has pledged to give back to cats in need during their campaign, through November 6.

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