Market Trends and Reports: Page 303

Market Trends and Reports

Hill's Pet Nutrition to reformulate Science Diet petfoods

Hill’s Pet Nutrition will reformulate its Science Diet dogs and cat foods to add more natural ingredients. The company made the decision to reformulate the Science Diet petfoods because some consumers were making product choices based primarily on a set criteria for ingredients, rather than the overall promise of nutrition and clinical research.

Indian pet care market to reach US$144.8 million by 2015

According to a report from Euromonitor International, the pet care market in India is estimated to reach Rs800 crore (US$144.8 million) by 2015 from Rs368 crore (US$66.6 million) in 2011, as pet ownership rises and fuels greater demand for pet care products. Industry players estimate that average spending on pets is crossing more than Rs10,000 (US$180.74) per month, which includes daily hygiene care, petfood, vaccination and other services.

Pet Food Market

Hill's Pet Nutrition

400 S.W. 8th Ave. #101

Topeka 66603-3925

Market Trends and Reports

Royal Canin launches feline spay/neuter Facebook campaign

Petfood manufacturer Royal Canin launched a new feline spay/neuter campaign that rewards cat owners with free petfood for sharing a Facebook infographic. The “You Share, We Give” campaign began to celebrate the launch of the company’s new Spayed/Neutered cat food formulas.

Market Trends and Reports

Nestle Purina debuts Be Happy dog, cat food line

Nestle Purina is debuting a new Be Happy line of dog and cat foods inspired by the happiness pets share with their owners. Be Happy petfood formulas are designed to support strong bones and teeth, healthy vision and a healthy skin and coat.

Nestle Purina's Be Happy line includes two varieties of dry food for both dogs and cats.

Interpets 2012 draws record number of visitors, exhibitors

In 2012, the Japanese pet industry show Interpets drew more visitors than its first show in 2011, with 46,883 visitors in 2012 compared to 39,481 in 2011. Among those who attended Interpets, which took place August 23-26, were 9,836 pet industry professionals.

Market Trends and Reports

SuperZoo 2012 to host 871 pet product, services exhibitors

The World Pet Association has announced that its pet industry trade show SuperZoo 2012 has increased booth space by 18 percent over last year's show, with 871 exhibiting pet product and services companies. The show, which will be held in Las Vegas, Nevada, USA, September 11-13, will feature new pet market trends like all natural and organic products, high-tech accessories like programmable feeders and automatic doors, mobile services for seniors and their pets, and more.

Market Trends and Reports

Swedish dog food company appoints new marketing director

Swedish petfood company Lantmännen Doggy has appointed Anette Rosengren, currently the company's communication director, to replace Hans Nilsson as head marketing director. Lantmännen Doggy has been struggling with falling profits for some time now, which has been difficult, the company says.

Market Trends and Reports

PetFlow ships US$2.5 million in petfood, supplies in July

PetFlow.com, an online petfood retailer, set a record in July by shipping more than US$2.5 million in petfood and pet supplies, and the company projects it will generate more than US$30 million in sales by the end of the year. The online petfood retailer has seen much growth since its founding a little more than two years ago, now stocking more than 100 premium petfood brands, as well as a variety of other petfood brands and pet supplies.

Market Trends and Reports

Hill's Pet Nutrition petfood truck for dogs on tour across US

The Pet Cafe, a food truck sponsored by petfood maker Hill’s Pet Nutrition is touring the United States to promote the company’s Science Diet Ideal Balance line of dog and cat foods and treats. At each stop, free samples are given out to dogs and cats, while their owners receive coupons for petfood discounts.

Market Trends and Reports

Petfood brand launches rewards program at pet specialty stores

DNA Pet Food Inc. has launched “Real Rewards,” an online points program that rewards independent pet specialty store employees and their customers with free petfood. Each employee can earn up to US$120 in free dog or cat food every month by giving away offers to try a free bag of DNA pet food to consumers.

Market Trends and Reports

Mexico Pet Expo draws more than 1,300 visitors from 10 countries

NürnbergMesse North America announced that its first Mexico Pet Expo & Conference was a success with 123 exhibitors from eight countries and a total of 1,352 visitors from 10 countries. Mexico Pet Expo also cooperates with the Mexican association of food manufacturers, La Asociación Mexicana de Productores de Alimentos A.C., which organized the “2nd Mexican Forum on Pet Food” that was held in conjunction with the show and aimed at petfood manufacturers.

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