Market Trends and Reports: Page 304

Market Trends and Reports
Tractor Supply Co. to give away year's supply of Purina petfood
Tractor Supply Company will giving away prizes and gift cards to lucky winners as part of its second annual Pet Appreciation Week, August 15-19. At each store, customers will have the chance to win prizes including a one-year supply of Nestle-Purina petfood or a veterinary services rebate from Hills Science Diet petfood brand.
Pet Food News
Global petfood market to reach US$74.8 billion in 2017
The global petfood market will grow by 4.2 percent annually over the next six years, increasing from US$58.6 billion in 2011 to US$74.8 billion by 2017, according to a report published by Transparency Market Research of Albany, New York, USA. The report projects the US market for petfood sales will increase 3.2 percent in 2012, growing at an annual rate of 3.5 percent over the next six years, from US$21.7 billion in 2011 to US$26.6 billion in 2017.
Nutrition
How to: Apply human food trends to petfood
The field of pet nutrition has become more science-based than ever, according to the Veterinary Practice News article "Pet Food Nutrition Mimics Human Health Trends." Large petfood companies are using scientific research to provide petfood options to consumers that claim to prevent or combat common health problems such as kidney disease, arthritis and cancer.
Health and how what we eat affects our health are at the forefront of the human food movement, so an emphasis on nutrigenomics, novel ingredients and holistic methods has been the answer petfood manufactuers have served up to the 'But is it healthy?' call.
Market Trends and Reports
Zuke's Lil' Links sausage treats
Market Trends and Reports
The latest research on petfood palatability
Palatability, according to Royal Canin US, “characterizes the appeal of food for the animal and the ease with which it is eaten.” While this definition seems simple and straightforward, every petfood manufacturer, including this company, knows that making food highly palatable to dogs and cats is a very complex process requiring expertise and research to build knowledge and continue improvement.
New research on petfood palatability is incorporating all of a pet’s senses—and even those of the pet owner. Willee Cole, Bigstockphoto.com
Pet Food News
New study aims to better understand pet ownership, end pet homelessness
American Humane Association's Animal Welfare Research Institute released the results of the first phase of a three-part study to better understand pet ownership and retention and discover the most effective strategies to ensure homeless animals find their forever homes. Phase I of the "Keeping Pets (Dogs and Cats) in Homes Retention Study," funded through a grant from PetSmart Charities, examines why some American households don't have a pet through interviews with 1,500 previous pet owners and non-pet owners.
Market Trends and Reports
Food technologists offer insights for petfood, too
While the Institute of Food Technologists (IFT) focuses mainly on the human food industry, many of the organization’s initiatives, including its annual meeting, are applicable to petfood as well. In fact, when I attended IFT’s 2012 Annual Meeting & Food Expo June 25-28 in Las Vegas, Nevada, USA, to speak about petfood regulations, I ran into several people from the petfood industry who have been IFT members for years.
Market Trends and Reports
Why private label petfood matters
Economic sluggishness notwithstanding, petfood remains private label resistant in the US mass channels tracked by SymphonyIRI (supermarkets, drugstores and mass merchandisers excluding Walmart). During 2011, total US sales of petfood rose 1.8%, while private-label sales of petfood fell 4.4%.
In Packaged Facts’ March 2012 survey, 35% of US pet product buyers indicated they’re buying more store-brand pet products, up from 28% in February 2011. (Percentages indicate level of agreement with the statement, “I am buying more store-brand pet products these days.”)
Market Trends and Reports
Red Dog Deli offers new Lamberoni treats for dogs
Red Dog Deli, the maker of Red Dog Blue Kat raw petfood, has added Lamberoni Stix and Lamberoni Nibbles to its product line of treats for dogs. According to the company's owner and manager, Inna Shekhtman, the treats are made from naturally raised, non-medicated lamb from Canada, including lamb tripe and lamb meat, and organic oat fiber.
Market Trends and Reports
Nutrience petfood brand features abused pets in new marketing campaign
Petfood manufacturer Rolf C. Hagen Inc.’s Nutrience brand has launched a new Canadian marketing campaign, “Stop bad things happening to good pets,” featuring abused dogs and cats that is getting mixed reviews. The new ad campaign launched in mid-June, seen in city transit shelters and on other vehicles citywide, features a scrawny, filthy kitten photographed in black and white, with the wording, “At last, a cat food with a life saving ingredient” and a call-to-action message to visit the brand’s website, nobadanything.com.
Market Trends and Reports
Archer Growth invests in Australian pet products, services provider
Australia’s Archer Growth has made the first investment from its new AUD300 million (US$307 million) fund as part of a new partnership deal with pet products and services provider Best Friends Pet Supercentre. Best Friends Pet Supercentre's network currently includes 11 stores that offer grooming services, puppy preschools and pet hospitals in Australia, and Archer Growth says it hopes to quadruple that number.
Pet Food News
New 'Cat Chat with Arloa' episode looks at cat food, cat health link
981 Media and actress Arloa Reston released the latest episode in the series, “Cat Chat with Arloa,” which investigates the link between different types of cat food and cat health.  "Cat Chat with Arloa" interviews pet nutritionist and wellness expert, Marc Ching, to investigate the link between cat food and cat health, with discussions focused on dry cat food and the effects it can have on a cat's health.
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