Market Trends and Reports: Page 316

Purina One petfood launches QR code, Facebook promotions to feed pets

Purina One petfood brand launched two new Shelter Pet Program initiatives, one in which QR codes will appear on petfood packaging and another one the Purina ONE Facebook page. The company will now include QR code stickers on the front of its Purina One dry cat food packages and will donate US$1.00 to feed shelter pets, up to US$30,000, for every person who scans the QR code with their smartphone.

Pet Food Market

Top petfood companies

The following is a guide to the business basics of the highest grossing petfood manufacturers internationally, based on 2010 data provided by Euromonitor International. Please refer to Figure 1 for a quick reference to the top 15 global manufacturers profiled and below for more in-depth information on the top 10.

Paw4mance Pet Products offers new holistic dog, cat food line

Paw4mance Pet Products International Inc. added the new MOJO brand of petfood to its line of Paw4mance natural and holistic dog food, cat food and treats. MOJO is specially formulated to meet Association of American Feed Control Officials guidelines for the United States and international markets, the company says.

Pet Food Market

What is industry's role in fighting obesity in pets?

While humanization has definitely been a good thing for the petfood industry, it has its downsides, too. One negative for pets, arguably, is that as the human population goes, at least in developed markets, so goes the pet overpopulation. Specifically for food, that means the percentage of overweight or obese pets is increasing at a pace similar to the rise of obesity in humans.

Market Trends and Reports

Guide to Petfood Forum Asia 2012

Did you know petfood sales in Thailand are projected to grow at an annual compound rate of 8.3% through 2015, reaching US$456 million that year? In fact, Thailand, along with India and China, is among the 10 fastest-growing petfood markets, according to Euromonitor International.

Petfood Forum Asia will draw petfood professionals from throughout Asia and the world.

petMD hosts Facebook contest for free petfood

Online pet health resource petMD is launching a contest on its Facebook page from now through December 16, to award one winning pet owner with a year's supply of petfood. Pet owners can enter the sweepstakes on the petMD Facebook page, which offers resources for pet owners, such as a pet symptom checker, pet personality quiz, Pet of the Week contest, and expert tips and advice from petMD veterinarians.

Market Trends and Reports

PetSafe Lickety Stik

Global pettfood market to reach US$95.7 billion by 2017, report predicts

Global Industry Analysts Inc. released a report on the global petfood market, which projects the market will reach US$95.7 billion by 2017, driven by macro regional economic conditions, pet population and consumer attitude. The report, "Pet Foods: A Global Strategic Business Report," provides an overview of petfood industry trends, issues, strategic industry activities and profiles of major petfood manufacturers worldwide.

PetFlow.com founders launch successful petfood delivery site using marketing knowledge

Just over a year ago the petfood delivery service PetFlow.com was launched, yet the petfood delivery service has been so successful that it now does more than US$1 million in business every month, according to a recent blog that tells the retailer's success story. One reason PetFlow.com has been so successful is that the founders, Alex Zhardanovsky and Joe Speiser, found a niche in a market that is growing, despite a tough economy.

German pet product company Rondo Food buys Ireland pet treat manufacturer

German pet product company Rondo Food GmbH & Co. KG bought Ireland-based Gaines Europe Ltd., a manufacturer of treats for dogs and cats. Rondo Food will continue production in Ireland with approximately 70 employees on the present scale.

Market Trends and Reports

Wellness ranked top cat, dog food brand among Pet Sitters International members

Pet Sitters International’s recent State of the Industry Survey polled more than 7,000 member businesses on several of the professional pet care industry’s product preferences, including cat and dog foods. The top-ranking dog food brand among PSI’s professional pet sitter members was Wellness. Purina ProPlan placed second and Science Diet ranked third.

Global petfood industry worth $50 billion in 2010, Markets and Markets report estimates

In 2010, the global pet market was estimated to be worth more than US$50 billion in 2010, according to Markets and Markets' petfood industry report, "Global Pet Food Market by Type, Animal, Geography Trends & Outlook 2011-2016." The report says that North America dominates the global petfood market, with more than 40% of the total market share in 2010.

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