Market Trends and Reports: Page 332

Market Trends and Reports
Why you should read 'Feed Your Pet Right'
I met Drs. Marion Nestle and Malden C. Nesheim, the authors of Feed Your Pet Right (Free Press, 2010), at Petfood Forum 2010. Admittedly, prior to their presentation, I was quite skeptical about what I was going to hear, as both authors were self-proclaimed outsiders to the petfood arena.
Compared to other consumer-directed books on the topic, 'Feed Your Pet Right' is refreshingly candid but strives to be balanced and fair.
Pet Food News
Petco launches mobile site for on-the-go shopping
Petco launched a customized mobile website for shopping and pet care information online and on-the-go. Powered by Digby's Mobile Software Platform, the new site offers 24-hour mobile access to Petco's products with photographs, customer reviews, a store locator and online purchasing capabilities.
Market Trends and Reports
Reducing your carbon footprint
Cutting back on the amount of waste, pollution and damage we do to the earth on a daily basis as individuals can seem like a daunting task, but when you try applying those same practices to your manufacturing processes, it can seem insurmountable. Not only is it important for the future of the industry to learn to adapt, it's also important to let consumers know your company is working hard to make 'green' changes to your production lines and manufacturing facilities - not just your packaging and ingredients.
The LPS installation consists of 3,870 Solyndra solar panels, producing over 825,000 kWh of electricity and eliminating more than 1,100,000 pounds of CO2 emissions annually, according to the company.
Market Trends and Reports
Something to Chew On: Presaging consumer behavior for 2011
For better or worse, I’m not one to make New Year’s resolutions, and I find most lists predicting what will happen in the coming year to be fairly trite and, well, predictable. (Sorry, bad pun.) But I do pay attention to ones from market research firms like Packaged Facts and Mintel, because I think they identify consumer trends that have important implications for our industry.
Market Trends and Reports
Chickens: new opportunity for the pet treat industry?
Recently, a commentary in the op-ed section of a local newspaper proclaimed chickens to be “the new black.” Apparently, keeping poultry has become increasingly popular among the less agriculturally inclined in the US, not only in the suburbs but with the big city folk, too.
Keeping poultry has become increasingly popular among the less agriculturally inclined in the US, not only in the suburbs but with the big city folk, too.
Market Trends and Reports
Something to Chew On: Making the case for pets
Those of us who love, live with and/or work with pets know intuitively the many benefits they bring to people. But can those benefits be quantified and backed by sound, scientific research?
Pet Food Market
Purina Animal Nutrition
100 Danforth Drive
Gray Summit, MO 63039
Market Trends and Reports
Something to Chew On: Joining the App revolution
Once upon a time, not all that long ago, a mobile phone did what its name said: It let users talk on the phone while on the move, away from the house or office. Soon most of these phones gained the capability to also send text messages, take photos and play music. And now more and more people around the world have so-called smart phones.
Market Trends and Reports
Market update: natural and organic petfood
US retail sales of natural pet products had been growing at teen double-digit rates since 2002, but during 2007 sales leapt 43%, according to the Packaged Facts Natural, Organic and Eco-Friendly Pet Products in the US report. As major marketers of petfood stormed mass channels with line extensions and new brands, including Iams with Healthy Naturals and Mars with Goodlife Recipe, mass-market sales of petfood surged more than 500%, while sales in the pet specialty channel (where the large majority of natural petfood sales still occur) rose 15% as new and existing brands continued to trend toward natural.
In the vast US petfood market, formulating and positioning products along natural, organic and holistic lines represents a way for traditional marketers to pique pet owners’ interest and carve out a niche. tadija, Bigstockphoto.com
Market Trends and Reports
Something to Chew On: Consumers no longer a captive, passive audience
The American Veterinary Medical Association (AVMA) has posted an online FAQ about the recent spate of Salmonella-related petfood recalls online FAQ. I for one am glad to see it and especially gratified that the very first entry attributes the rise in recent incidents to increased awareness, renewed vigilance by petfood companies and regulatory authorities and the Food and Drug Administration’s (FDA) Reportable Food Registry.
Market Trends and Reports
Bringing sustainable ingredients to petfood
For the environmentally conscious consumers who have done it all, from greening their homes to decarbonizing their travel, there’s a new frontier: greening their pets. In June, Petfood Industry conducted a survey of our petfood professional readers and asked them about their thoughts on sustainability and the pet market.
Market Trends and Reports
The possibilities of probiotics in petfood
It’s no secret that bacteria have a bad rap. With constant marketing of hand gels, soaps, wipes and other personal antibacterial products, it’s not surprising that most of the non-scientific public fears bacteria.
We are what we eat but are microbes also indicative of where we’ve been?
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