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Pet Food Market: Page 49
Market Trends and Reports
Ads pointless when Purina had no pet food to sell
Although supply chain difficulties, inflation and other factors challenged some brands, Purina PetCare grew its North American sales volume during the past few years.
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Pet Food Marketing and Branding
Health benefits #1 reason for switching dog, cat food brands
This emphasis on health overshadowed reasons such as taste or price.
Market Trends and Reports
Blue Buffalo expects flat pet food sales in Q1 FY24
In fiscal year 2023 overall, General Mill’s pet product net sales increased 9% to US$2.5 billion with organic net sales up 9% too. Net sales were up double digits for dry pet food and pet treats and were flat for wet pet food.
Latest News
5 Petfood Industry blogs, columns in August 2023
In August 2023, Petfood Industry’s staff and contributors wrote 5 blogs and columns. These articles covered top pet food alternative formats, human-pet food crossovers, inflation and more.
Pet Food Marketing and Branding
5 pet food attributes trending in Internet searches
Many of these pet food marketing claims had to do with pet health and sustainability.
Adventures in Pet Food
How dog owners in five developed countries feed their pets
A new survey of dog owners in Europe and North America shows product quality and nutritional intake are important, while dry food and treats are popular.
Pet Food News
Mexican pet food market’s wholesale channel gains influence
More and more pet food companies doing business in Mexico seek to enter this competitive channel.
Market Trends and Reports
Established, big-spending pet food buyers grew US market
Virtually all of the growth in the United States pet care market has been driven by established consumers during the past year.
Market Report
It’s raining kittens: Cat adoption in the spotlight
Learn about current trends in cat adoption, including a comparison to dog adoptions and a focus on kittens.
Pet Food Company Profiles
California Dog Kitchen serves up organic fresh pet food
Learn about California Dog Kitchen’s certified organic fresh pet food, as well as where the young company sees its biggest opportunities for the rest of 2023.
Pet Food Packaging
Sustainability: Still top trend in pet food packaging
Learn about the sustainability and differentiation trends currently driving the pet food packaging space.
Something to Chew on
Pet food premiumization: Too much of a good thing?
The pet food market has continually moved to premium and superpremium, helping drive growth, but has it reached its limits for long-term market health?
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