Pet Food Market: Page 591

Pet Food Market

Easy tools to create viral petfood posters

Pinterest, Instagram, Flickr, Facebook, Twitter, Google+ and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters, which are basically text added to a photo or other background. They may be quotes, captions, memes, deep thoughts, charity messages, advocacy, humorous, etc. Pets are one of the most popular poster themes, which means there are virtually endless possibilities for the petfood industry to use digi-posters for engagement and branding.

Rural pet owners, couples with no kids spend more on petfood, pet supplies

Pet owners ages 55 to 64 and couples without children are most likely to pamper their pets, compared to those pets owned by single pet owners and single parents, according to a new analysis by the Bureau of Labor Statistics. In general, American pet owners spend about US$500 on average, about 1 percent of their annual pet budget.

Pet Food Market

What it takes to innovate with petfood product development

Are your petfood products truly innovative? Do you have a system for product development in your company? While those two concepts might seem contradictory -- innovation and systems -- they must go hand in hand to ensure robust new product development, according to Jeff Johnston, VP of research and innovation for Champion Petfoods.

Market Trends and Reports

Pioneer Natural Pet Foods expands production capacities

Pioneer Natural Pet Foods is offering a new resource for private-label co-packing, thanks to the purchase of the Pied Piper facility in Hamlin, Texas, USA, by new ownership. Pioneer Pet Foods upgraded the 148,000-square-foot facility and expanded its capacity for dry kibble dog and cat foods as well as baked and extruded biscuits.

Pet Food Market

Pet owner behavior's influence on pet weight and obesity

The UK Pet Food Manufacturers Association (PFMA) is taking a proactive step to address the growing problem of pet obesity: The organization is reaching out directly to UK pet owners with a "Weigh in Wednesday" campaign, complete with online tools, to educate owners on identifying their pets' body condition and working toward getting the pets to ideal weight and condition.

Market Trends and Reports

Calorie content declarations on petfood labels: What’s the best method?

As previously reported, recent amendments to the Association of American Feed Control Officials (AAFCO) Model Regulations for Pet Food and Specialty Pet Food will require calorie content statements on all dog and cat food labels within the next few years (the exact time frame for compliance is still to be determined). There currently are two AAFCO-accepted methods upon which to determine and report metabolizable energy (ME).

Natural/Organic Pet Food

Market update: The premium petfood shopper survives

According to Packaged Facts’ US Pet Market Outlook, 2012–2013, despite any money-saving tradeoffs pet owners may be making, premium products remain a fact of life in the US pet market, as do premium product shoppers. As of 2010, US households earning US$70,000 or more account for 51% of the aggregate pet market expenditure and Packaged Facts believes these consumers are footing the lion’s share of the bill for premium pet products.

Because thereâ€™s no set definition for â€œpremium,â€ itâ€™s difficult to say just how much of the market is premium, but Packaged Facts estimates that premium products account for approximately two-fifths of US pet product sales.

Market Trends and Reports

Nutraceutical treats bring tripled growth for Lincoln Bark

In 2010, Bobbye Cochran started Lincoln Bark in an effort to create healthy treats to entice her sick dog, Sophie, to eat again. Sophie’s diagnosis with Addison’s disease drove her to lose her appetite, along with much of her fur. After Cochran baked the first batch of (what would become) Sweet Little Butterpup dog treats and found that Sophie and the neighborhood dogs couldn’t get enough, she trademarked the recipe and has been growing the Lincoln Bark business ever since.

The Lincoln Bark team started with Bobbye Cochran; her husband, Todd Main; 14-year-old daughter, Sara Main; and taste-testing Standard Poodle, Sophie.

Market Trends and Reports

New Del Monte Meow Mix Facebook app awards cash prizes to users daily

Petfood maker Del Monte Foods recently launched a Facebook application for its Meow Mix cat food brand. The app allows users to upload a photo of their cat, map out facial features and then watch the cat perform a rendition of the Meow Mix jingle.

Market Trends and Reports

Are current petfood trends healthy or sustainable?

It's a business axiom that to succeed, you have to meet customers' needs. But when it comes to feeding pets, is that always true?

Pet Food Market

Delay in petfood safety rules leads to FDA hand slap

If a recent US federal court ruling has any impact, we might soon, finally, see new petfood preventive controls safety regulations under the Food Safety Modernization Act (FSMA). In the ruling, issued April 22, the court said the US Food and Drug Administration (FDA) must comply with a schedule set forth by Congress under FSMA to issue new regulations in seven key areas, including risk-based preventive controls.

Hill's forms petfood distribution network to aid pets during emergencies

Hill's Pet Nutrition has established a Disaster Relief Network through the Hill's Food, Shelter & Love program, which will enable Hill's to quickly deploy petfood resources in case of an emergency. The Network consists of nearly 100 participating shelters across the US that Hill's can coordinate with to distribute emergency food supplies to pets in need.

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