Purina's Beggin' brand has been named the official dog treat of U.S. Soccer. To mark the partnership, the brand is running a consumer photo contest called Beggin' XI, hosted by actor Brendan Hunt, and launching a new treat line tied to the sponsorship.
Starting April 27, dog owners can submit a photo of their pet at purina.com/begginXI through May 17. Beggin' will select 11 finalists to form the Beggin' XI roster, after which public voting will determine a grand prize winner. Voting closes June 7. All entrants receive a coupon for a free bag of Beggin' treats; finalists are eligible for U.S. Soccer merchandise and jerseys. The grand prize winner receives a trip to a U.S. Soccer match.
"As someone who has spent a considerable amount of time thinking about soccer and an equally considerable amount of time thinking about dogs, I can say without hesitation that Beggin' XI is the crossover event I didn't know I needed," Hunt said. "What I enjoy most about this campaign is that every dog wins. Every dog that enters gets free Beggin' treats, which honestly feels like the most generous prize structure I've ever been associated with."
Beggin' is introducing U.S. Soccer Crest Bacon Flavor Dog Treats, shaped after the U.S. Soccer crest logo and made with bacon as the first ingredient. Nestle Purina Petcare
"Fandom today is not just about what happens on the field, but about how people connect to the team in their everyday lives," said David Wright, chief commercial officer at U.S. Soccer. "The Beggin' XI is a great example of how we're bringing people together around the game, alongside their pets, in a way that feels personal and fun."
Alongside the campaign, Beggin' is introducing U.S. Soccer Crest Bacon Flavor Dog Treats, shaped after the U.S. Soccer crest logo and made with bacon as the first ingredient. The treats are manufactured in U.S. facilities and available at retailers nationwide in 6-oz., 25-oz. and 40-oz. packages.
