Wellness Pet Company has launched a limited-edition dog treat in collaboration with Milk Bar to mark the 100th anniversary of its Old Mother Hubbard brand.
The product, called the Wellness Old Mother Hubbard Milk Bar P'Nutty B-Day Party, is an oven-baked dog biscuit made with peanut butter and topped with dog-safe vanilla yogurt icing and is available for a limited time.
"For 100 years, Wellness Old Mother Hubbard has been a trusted name in treating dogs with simple recipes that are baked with love," said Greg Kean, Wellness Pet global SVP of innovation and nutrition. "As we recognize this incredible milestone, we wanted to do something truly special that honors our legacy while creating a new moment of joy for today's pet parents. Partnering with Milk Bar is our way of bringing a fun, celebratory twist to treat time paired with the care and quality ingredients that have always defined the brand."
Milk Bar, founded by Christina Tosi, is a dessert brand known for its playful take on everyday sweets.
"I've always been a dogs-are-family kind of person, so creating something just for them felt really meaningful," Tosi said. "Birthdays are a big deal in our world, so partnering with Old Mother Hubbard to celebrate their 100th with something made for dogs felt especially special. It's about channeling that same joy and sense of celebration we bring to Milk Bar desserts into moments for the pets we love."
