Pet Food Marketing and Branding: Page 28

Pet Food Marketing and Branding
Post Consumer Brands delivers 91,000 meals to people, pets in need
During National Volunteer Month, employees packed tens of thousands of meals and pet food packs to support families and pets facing food insecurity.
Warehouse workers packaging La Costeña canned goods on blue pallets with safety equipment
Pet Food Marketing and Branding
Purina partners with Men in Blazers to connect soccer fans and pet lovers
Pet food company teams up with the soccer media network to launch content, fan campaigns, and a pet-friendly live event in St. Louis, Missouri, U.S.
Bulldog with yellow play ball on green grass, tongue out and looking happy
Pet Food Marketing and Branding
How pet food brands can win in the crowded e-commerce market
To succeed in a crowded and fast-changing digital landscape, pet food brands must tailor strategies to each marketplace while maintaining strong brand identity and operations.
Scruffy dog resting exhausted on laptop keyboard
Pet Food Marketing and Branding
Nutrish updates branding to meet evolving pet owner priorities
Refreshed identity emphasizes clear communication, real ingredients and continued support for shelter pets.
Rachael Ray Nutrish dog food bags showcasing whole health blend chicken and veggie recipe
Market Trends and Reports
Survey: Pets play life-saving role for many Americans
More than half of U.S. pet owners say their dogs or cats have saved their lives, and nearly as many would give up years of their own life to extend their pet's, according to a new survey from Nulo.
A new survey from Nulo said 56% of respondents stated they would trade years off their own life so their pet could live longer.
Pet Food Marketing and Branding
Mars launches AI-powered dental health tool for dogs
Mars Petcare
GREENIES Canine Dental Check uses smartphone photos and artificial intelligence to help pet owners detect early signs of oral health issues.
Dog showing dental health benefits of Greenies treats with product package
Pet Food Marketing and Branding
Earthborn Holistic to plant over 11,000 trees through Arbor Day, retail campaigns
Pet food maker Earthborn Holistic expands its sustainability efforts with tree-planting initiatives tied to Arbor Day and retail promotions.
Pet Food Marketing and Branding
Open Farm debuts TV campaign to support brand growth
Open Farm
Premium pet food brand’s latest campaign aims to strengthen consumer connection and visibility across connected TV and digital platforms.
Friends enjoying movie night with popcorn and shared entertainment
Pet Food Marketing and Branding
3 questions to know if AI is right for pet food marketing tasks
AI can enhance targeting, boost pet owner engagement and refine product strategies.
Robot teaching marketing strategy to attentive dogs during a digital conference
Pet Food Marketing and Branding
Zesty Paws launches Chief Taste Officer contest
The pet supplement brand will name one cat or dog its new brand ambassador as part of the "Flipped Tails" campaign.
Smiling dog and cat recruiting for Chief Taste Officer job with playful orange background
Pet Food Marketing and Branding
Wellness Pet launches activity challenge highlighting pet health and wellbeing
Wellness Pet Company
The “Wellness Pet Minutes That Matter Challenge” encourages pet parents to log active time with their dogs in recognition of Mental Health Awareness Month.
Wellness Pet Mental Health Awareness Month
Pet Food Market
Health over habit: How U.S. pet owners are reshaping the pet food market
As budget-conscious consumers redefine value in the pet aisle, health and wellness benefits — not just prices – are driving purchasing decisions, says Packaged Facts’ Shannon Landry.
Playful Australian Shepherd puppy leaping through grassy meadow
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