Pet Food Marketing and Branding: Page 28

Pet Food Market

All the feels: How to differentiate your pet food brand

In marketing pet foods, it pays to remember that consumers, as humans, are emotional beings, and they’re particularly emotional about their pets.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Market Trends and Reports

E-commerce affecting pet food packaging strategies

Learn about the packaging strategies being considered as the rise of e-commerce has taken hold of pet owners.

Pet Food Packaging

Do more with less: Pet food packaging demands increasing

Learn about the latest in pet food packaging trends. Topping the list: sustainability.

Pet Food Market

National Dog Day, related events offer pet food promo hook

Pet food brands can use celebrations like National Dog Day to engage their customers, but such events may not really influence consumer behavior.

Pet Food News

Pet supplement buyers adopt trends early, like branded ingredients

Pet owners who give supplements to their animals may provide clues to wider trends in the dog, cat and other pet food industries. Pet supplements, in turn, take their cue from human health trends.

Pet Food Ingredients

Testing pet microbiome validates diet marketing claims

As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trial.

Pet Food Market

Better Choice refines pet brands, targets millennial owners

Learn about Better Choice Pets’ current approach to the pet food business, including refining and enhancing brands, a remote work environment, and a forward-thinking approach.

Pet Food Market

Why brands matter to consumers (including pet owners)

Pet food brands, especially smaller ones, can benefit from understanding and meeting the needs and expectations consumers have for product brands.

Pet Food Market

Sustainable food, pet food claims follow consumer demand

Pet owners and other consumers increasingly want sustainable products, and pet food and human food brands are responding with corresponding claims.

Pet Food Market

Spanish pet food brand strengthens presence in Mexico

A producer and distributor of superpremium pet food in Mexico, Pet Markt, is launching veterinary diets from Advance, a Spanish-based and produced brand.

Pet Food News

Stop fake news, beliefs about dog and cat food with games

From dilated cardiomyopathy to by-products to pentobarbital, a wide range of topics in the pet food industry have spawned their own sets of rumors and false beliefs. Along with these specific myths, pet owners often harbor wider misunderstandings about pet food formulation, processing and regulation.

Pet Food News

5 trends shape the global pet food industry in 2022

Despite all the changes the past few years have brought, many of the same trends remain dominant in the pet food industry.

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