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Pet Food Marketing and Branding: Page 28
Pet Food Market
Finley’s: ‘Feel good, do good’ dog treats with a mission
Finley's Barkery aims to bring inclusion to the pet industry via their dog treats and their employees.
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Pet Food Market
Ben & Jerry’s ice cream enters pet food market
The ice cream for dogs comes in two flavors, Pontch’s Mix and Rosie’s Batch, sold as individual cups or four-packs.
Market Trends and Reports
When a five-year business plan becomes a right-now plan
Surviving the changes 2020 threw at us is going to take flexibility, adaptation and an increase in innovation, according to pet food industry experts.
Pet Food Market
Furry's Kitchen feeds dog food to ‘food influencers’
A Furry's Kitchen tasting event fed unsuspecting "food influencers" in Singapore the company’s human-grade recipes.
Pet Food Market
2 top trends for 2021 according to the pet food industry
The 2020 pandemic has brought both pet owners’ desires for sustainable products and their use of e-commerce channels for product purchasing into relief as we look at trends for 2021.
Pet Food News
Pet owners describe selves and pets with same emotions
Scientists identified ranges of animal emotions and associated behaviors, as described by pet owners. Those same pet owners also noted their own emotions while interacting with their pets.
Pet Food Market
Ancient grains: pet food lessons industry missed or ignored
By not considering digestibility or the sustainability impact of their pet foods, companies marketing ancient grain products may be repeating past mistakes.
Pet Food Market
Big Kibble: A book about a pet food movie
This book by JustFoodForDogs execs seems based on the movie ‘Pet Fooled.’ While it had great potential, it also misses big on key pet food considerations.
Pet Food Packaging
Pet food pods could reduce single-serve packaging waste
Brightly printed, sturdy pet food packages may ensure freshness on par with human foods, but multiple layers of material often mean superpremium packaging must make a trade-off with sustainability.
Pet Food Market
Building pet food consumer goodwill and loyalty
Consumer trust in and positive impressions of farming, agriculture and grocery have increased during the pandemic. Does pet food generate the same goodwill?
Pet Food Market
Do pet food drivers differ online vs. brick and mortar?
Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.
Pet Food Market
Purina, Blue Buffalo marketing analyzed via reviews
Purina and Blue Buffalo’s marketing strategies seem to have succeeded in communicating brand value to customers, but one scientist found differences in pet owner reviews of the brands.
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