Pet Food Marketing and Branding: Page 27

Pet Food Marketing and Branding

Case study spotlights Natoo’s sustainability-driven pet food strategy

A new Pet Sustainability Coalition case study highlights how Natoo’s $500,000 investment in jaguar conservation supports a sustainability-focused pet food business model.

Natoo’s sustainability efforts are documented in PSC’s new case study, How Natoo Made Sustainability Wildly Authentic.

Pet Food Marketing and Branding

Purina's Beggin' launches fourth annual flavor competition with BBQ pitmasters

Nestle Purina PetCare

Two legendary barbecue champions will compete for permanent product placement in the dog treat brand's lineup.

Two chefs in aprons showcasing BBQ seasoning packets by outdoor grills

Pet Food Marketing and Branding

Finfare Pet Foods launches DTC sales via online store, Amazon

Premium seafood pet nutrition company debuts e-commerce platform and marketplace presence as first phase of national expansion strategy.

Finfare salmon dog treat product line with cold smoked and freeze-dried varieties

PetSmart Charities, Meals on Wheels celebrate 15 million pet meals delivered

The long-standing partnership continues to help older Americans care for their pets, addressing hunger and isolation through pet food support and services.

Sharon and her 7-year-old dachshund, Kali Mae, are able to thrive with the support of Meals on Wheels Waco.

PremieRpet funds first DEXA scanner for pets in Latin America

The R$1 million investment supports obesity and chronic disease research at University of São Paulo’s new veterinary care center.

Trending: Pet Food Podcast

EPISODE 86: Why does the human-animal bond matter to the pet industry?

On this Trending: Pet Food podcast, Dr. Tammie King discusses how the PAWS program explores the biological mechanisms behind human-animal bonds and their impact on mental health and wellbeing.

Dr. Tammie King with research dog, showcasing pet nutrition research at Mars Petcare

Purina Cares Day supports tornado relief, pet welfare needs across US

Nestle Purina PetCare

The 24th Purina Cares Day mobilized thousands of employees across 34 U.S. cities to support people, pets and communities in need — including tornado-hit St. Louis, Missouri.

Purina Care volunteers with rescued dog on grassy lawn, smiling together

Birdie & Louie donates 2 million cans of cat food to US shelters

Alabama, U.S.-based company is distributing 400,000 pounds of surplus tuna-based meals to over 100 shelters and rescues in partnership with Best Friends Animal Society.

Birdie & Louie pet food company team photo with employees and dogs outside their workplace

United Petfood sets Guinness World Record for largest dog biscuit

The international pet food manufacturer created a 515.6-kilogram dog biscuit, later donated in portions to shelters and employees’ pets.

Warehouse team celebrates Guinness World Record achievement in industrial storage facility

Pet Food Marketing and Branding

Omni doubles sales, adds 20,000 customers after TV appearance

The UK allergy-focused pet food brand nears £10M (US$12.5M) in annual revenue just three months after receiving investment on BBC One's Dragon's Den.

Cozy Cocker Spaniel puppy peeking out from under a blanket, tongue playfully out

Pet Food Marketing and Branding

Royal Canin sponsors new pet care platform, collab with Martha Stewart

Royal Canin U.S.

Partnership supports science-based guidance on pet nutrition, training and health for dog and cat owners.

Raising the Perfect Pet partners with Royal Canin to offer pet owners expert-backed resources and science-based, tailored nutrition designed to meet the specific needs of cats and dogs.

Pet Food Marketing and Branding

Post Consumer Brands delivers 91,000 meals to people, pets in need

During National Volunteer Month, employees packed tens of thousands of meals and pet food packs to support families and pets facing food insecurity.

Warehouse workers packaging La Costeña canned goods on blue pallets with safety equipment

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