Pet Food Marketing and Branding: Page 27

Pet Food Market

Smucker sells off Nutrish, 9Lives, other pet food brands

The transaction includes manufacturing and distribution facilities in Bloomsburg, Pennsylvania, USA as well as its manufacturing facilities in Meadville, Pennsylvania and Lawrence, Kansas, USA.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Pet Food Market

Bundle x Joy: Aiming for joy, representation in pet food

Learn about Bundle x Joy, the Latina-owned start-up specialty pet food company with big plans for increasing representation in the pet food space.

Pet Food Market

Meeting today’s pet food consumers where they live and buy

Though pet owners are famously devoted to their pets, some may be reaching their financial limits for buying pet food. Knowing how they value brands is key.

Pet Food News

Human cuisine trends with pet food potential in 2023

Human food writers and industry analysts have made their predictions for the trends that will influence cuisine in 2023. Some of these food fashions have potential to migrate into pet food formulations.

Pet Food News

3 most reviewed insect-based pet food marketing claims

Globally, a research team counted 43 brands selling pet products using insect-based ingredients, with 35 of those brands operating in Europe. Black soldier fly larvae and mealworms were the two most frequently used insect species.

Pet Food Market

Diversifying your marketing strategy to reach pet owners

Learn about some unconventional marketing strategies in the pet food space that are reaping rewards in terms of consumer awareness and engagement.

Pet Food Market

Litigation trends in the pet food and treat industries

Learn about the current trends in pet food marketing and labeling litigation, as well as some pitfalls to avoid in your own claims so you never have to worry about it.

Pet Food News

6 media questions to answer during a pet food recall

Dog bites man isn’t news, but man recalls dog food is.  When reporting on a pet food recall, journalists aim to answer six essential questions in every article: Who, What, When, Where, Why and How?

Pet Food Market

Top 2023 human food trends: Value is key for pet food, too

An annual top 10 list of human food trends addresses areas also affecting pet food, including consumers seeking value and affordable nutrition and health.

Pet Food News

Most influential pet food marketing claim: no by-products

In the 2021 Association for Pet Obesity Prevention annual survey, pet owners shared which marketing claims most influenced their decisions to purchase specific dog, cat and other pet foods.

Pet Food Market

How smaller pet food brands can stand out in packed market

Pet food brands in categories like small mammals, birds or reptiles, or from smaller companies, can glean insights from research on consumer brand perception.

Pet Food Market

Argentine pet food exports may grow using quality control

Quality control procedures boost efficiency, ensure consistent pet food products and reduce the potential for recalls, but quality control can go beyond that to become a marketing tool for dog, cat and other pet food producers.

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