Pet Food Marketing and Branding: Page 43

Pet Food Market

National Dog Day, related events offer pet food promo hook

Pet food brands can use celebrations like National Dog Day to engage their customers, but such events may not really influence consumer behavior.

Dog Outside In Grass

Pet supplement buyers adopt trends early, like branded ingredients

Pet owners who give supplements to their animals may provide clues to wider trends in the dog, cat and other pet food industries. Pet supplements, in turn, take their cue from human health trends.

Supplements in the pet space are getting a closer look as pet owners take on more of their pets’ health and wellness responsibilities themselves. | Elenica | Shutterstock.com

Pet Food Ingredients

Testing pet microbiome validates diet marketing claims

As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trial.

The human microbiome is an area of increasing interest and study, and that research has expanded into the companion animal sphere. (ChrisChrisW | iStockPhoto.com)

Pet Food Market

Better Choice refines pet brands, targets millennial owners

Learn about Better Choice Pets’ current approach to the pet food business, including refining and enhancing brands, a remote work environment, and a forward-thinking approach.

Better Choice Pets Cover Article

Pet Food Market

Why brands matter to consumers (including pet owners)

Pet food brands, especially smaller ones, can benefit from understanding and meeting the needs and expectations consumers have for product brands.

Shopping-for-pet-food

Pet Food Market

Sustainable food, pet food claims follow consumer demand

Pet owners and other consumers increasingly want sustainable products, and pet food and human food brands are responding with corresponding claims.

Photo by Debbie Phillips-Donaldson

Pet Food Market

Spanish pet food brand strengthens presence in Mexico

A producer and distributor of superpremium pet food in Mexico, Pet Markt, is launching veterinary diets from Advance, a Spanish-based and produced brand.

Stop fake news, beliefs about dog and cat food with games

From dilated cardiomyopathy to by-products to pentobarbital, a wide range of topics in the pet food industry have spawned their own sets of rumors and false beliefs. Along with these specific myths, pet owners often harbor wider misunderstandings about pet food formulation, processing and regulation.

Fake News Eats Truth Cat

5 trends shape the global pet food industry in 2022

Despite all the changes the past few years have brought, many of the same trends remain dominant in the pet food industry.

Dog Climbing Mountain

Pet Food Market

Pet treat start-up advice for low-income professionals

For low-income individuals, small-scale pet treat production allows entrepreneurs to start with utensils they may already have or can obtain inexpensively, ingredients from the grocery store and science-based recipes.

(zaretsky.andrey | BigStock.com)

Inspirational stories help underdog pet food start-ups

Lower-income groups, ethnic and religious minorities, immigrants and refugees could find business success in the U.S. pet food industry. Their plights are often well-known, yet many feel largely powerless to help. Buying a dog biscuit to help people escape suffering turns a banal buy into a social statement.

Coach Ken Carter Aae Speaking

Bison in 36 dog, cat and other pet foods, treats

In Petfood Industry’s Pet Food Product Database, 36 pet foods, treats and supplements included American bison (Bison bison) in their descriptions.

American Bison Herd on the Sunny Colorado Prairie. American Wildlife Theme.

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