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Pet Food Marketing and Branding: Page 44
Pet Food Market
US pet food sales eclipse pandemic spike, keep climbing
By the beginning of this year, pet retail sales had climbed gradually to surpass pandemic highs as dollar sales volume neared US$900 million per four-week period in December 2021.
Pet Food Market
Pet food marketing via storytelling about health, quality
New pet food product developers aim to fill dog, cat and other pet food company’s innovation funnel with creative products and creative ideas that create new opportunities in the market.
Pet Food Market
4 ways pet food companies can foster innovation
Speaking at Petfood Essentials, former Google executive Steve Lerch explains the four principles companies must follow to encourage employees to voice their ideas.
Pet Food Market
Canidae leans into sustainability with brand overhaul
Learn about Canidae’s new brand strategy, including a merging of their old standards with a new focus on sustainability and reaching their consumers via an omnichannel strategy.
Pet Food Packaging
Packaging updates look to lower costs, tell a story
Take a look at two pet food companies who have recently revamped their packaging to reduce costs and better tell their brand story.
Pet Food Market
Pet food marketing trends in context
Learn about various pet food marketing trends in the context of the current pet landscape, including customization, autoship and direct-to-consumer (DTC).
Pet Food Market
How to tell your pet food sustainability story
Consumers, including pet owners, seek sustainability claims but are wary of ‘greenwashing.’ How can pet food and treat companies address these attitudes?
Pet Food Market
Internet beats TV for new pet food awareness 2018-2020
Two previously dominant sources for pet owners’ discovery of new products declined dramatically during the pandemic.
Pet Food Market
New bio-appropriate bird, small pet foods mimic wild mix
For exotic birds, domestication hasn’t been underway for nearly as long as for dogs, cats or even guinea pigs, so Polly wants a biologically appropriate food that’s pretty much the same as what a macaw in the Amazon would enjoy.
Pet Food Market
United Petfood acquires Neodis kibble factory in France
Belgium-based, private-label pet food producer,
United Petfood
, acquired the “la Braconne” factory of
Neodis Group
in Mornac, France.
Pet Food Market
Ensuring your digital branding strategy succeeds
Learn about the need for a multifaceted branding strategy that incorporates digital media as well as physical.
Pet Food Market
Pet food, treat impulse sales in gas, grocery check-out
The pandemic may have increased U.S. consumers' expenditures on impulse items. Could the pet food industry increase the amount of impulse spending by pet owners?
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