Pet Food Marketing and Branding: Page 45

Smucker plans for dog treat, cat food growth

Smucker’s CEO expects accelerated growth for pet snacks driven by Milk-Bone, along with continued momentum of the cat food business led by Meow Mix.

(zaretsky.andrey | BigStock.com)

Pet Food Market

Manna Pro Products becomes Compana Pet Brands

Learn about Manna Pro Products’ new corporate identity, Compana Pet Brands, including why the rebranding was undertaken and what the CEO hopes for the company’s future.

Compana Pet Brands CEO John Howe, seen here with Goldendoodle Bear, has been with the company for 22 years and in that time has seen the company grow significantly. | Courtesy Compana Pet Brands

Pet Food Market

Branding pet food ingredients suppliers for consumers

No one uses an Intel chip by itself, but the company advertises its product to computer buyers. Likewise, pet food ingredient suppliers could use component branding to make consumers aware of their product, develop a brand's reputation and increase transparency.

The dog and cat food and treats market continues to grow in spite of its mature status. anastas I iStock.com

Pet Food Market

Telling a sustainable pet food protein story

Consumers are increasingly influenced by sustainability claims, and pet food brands can make those by using meat byproducts, both traditional and newer ones.

(twildlife | BigStock.com)

Fixed pets’ high appetites met with specific food recipes

Following their spaying or neutering, dogs and cats’ metabolic rates decline. Yet while their bodies burn fewer calories each day after being fixed, those animals’ appetites tend to grow.

(cynoclub | BigStock.com)

Pet Food Market

Pet owners plan to stick with e-commerce post-pandemic

Even after a hypothetical end to the pandemic, many pet owners plan to continue purchasing products online and have the pet food, treats and other items shipped to their homes.

E-commerce is becoming more and more of a powerhouse in the pet food world; unsurprisingly, the current pandemic is playing a part. | (William Potter | Shutterstock.com)

Pet Food Market

Cat food subscriptions fueled by convenience, pandemic

Direct-to-consumer pet food sales had already been gaining momentum prior to the COVID-19’s appearance, but dog food subscription services outnumbered those for cat food.

(5 second | BigStock.com)

Pet food business groups question Russian watchdog claims

Veterinary regulator Rosselhoznadzor has accused Western pet food companies of releasing products with ingredients that do not match the product label.

Russia’s potential as an Eastern European pet food market continues to grow. (Rimma Z | shutterstock.com)

Pet Food Market

Lowe’s + Petco to sell pet foods in home improvement center

The two big-box retail companies plan a pilot store-in-store program. A miniature Petco will function inside a Lowe’s, forming a branded pet aisle essentially.

(Willee Cole | BigStock.com)

Global consumer trends translating into pet food 2022

Discover the five trends most related to pet food, which involved changing retail sources, ethical aspects of purchasing, wellness and e-commerce for seniors.

(flatka | BigStock.com)

Pet Food Market

2022 pet food business trends: sustainability, transparency

Learn about the top two pet food business trends, as predicted by the industry, in 2022: sustainability and transparency.

Sustainable Storytelling Concept Book

Sustainability in dog, cat, other pet food news 2021

The pandemic, natural disasters, civil unrest and other factors may be fueling the growing importance of environmental and social consciousness in the pet food industry.

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