Pet Food Marketing and Branding: Page 46

Latin American pet food industry news 2021: price, growth

Along with adapting to the effects of the pandemic, Latin American pet food companies continued expanding production capacity and launching new products in different countries.

(Quasarphoto, BigStock.com)

Pet Food Market

Pet food pricing, claims in Chile may confuse consumers

Pet food pricing strategies and product claims on packaging in Chile may be misleading to pet owners, according to a new consumer study from 2021.

Pongmoji, Dreamstime

Pet Food Market

New pet food product trends winter 2021: insects, health

Several new dog treats and toppers used insect-based ingredients. More refrigerated or frozen fresh pet foods entered the market, including one from the world’s largest pet food company.

(Debbie Phillips-Donaldson)

European pet food news 2021: ethics, insects, growth

European pet owners preferred that their animals’ foods included assurances that the products had been produced in ways that minimized ecological and social problems. Pet food and treats making these claims led some of the growth in the European market in 2021.

Stray cats sunbathing on top of the ruins of Roman columns at the Piazza Vittorio Emanuele II in Rome

Ethical claim focus of European, North American pet owners

Pet owners in Europe and North America seem to focus on the ethical claims made by pet food brands more than other regions.

The multiple perceptions surrounding the idea of “clean label” in pet food makes this current trend a hot topic in the pet food industry. (VadosLoginov | shutterstock.com)

Pet Food Market

Clif Bar joins human brands entering pet food market

In early 2022, energy bar brand Clif Bar plans to introduce a plant-based pet snack, called Clif Pet.

(igorr, BigStock.com)

Pet Food Market

The state of pet food branding in Latin America

Only a few pet food producers in Latin America invest in branding and marketing, while most others try to compete on low prices and retail space alone.

Pet food brands in Latin America often compete on price and retail shelf space.

Post-apocalyptic pet ownership in fiction and reality

Dogs and cats abound in science fiction and horror movies, especially post-apocalyptic dystopias. That trope seems grounded in reality, considering the growth in the pet ownership during the ongoing COVID-19 pandemic, although wider demographic shifts also fuel pet population growth.

Post Apocalyptic Dog With Woman In Desert

Pet Food Market

Which pet food claims and features should brands track?

The types of pet foods consumers are searching for online can provide important clues, but some product claims or attributes may be just a point of entry.

Pet-store-treats-claims

Pet Food Market

Good consumer marketing is like dating

Good consumer marketing is a lot like dating, according to Michael Johnson, CEO of brand strategy firm Finn Cady, who spoke at Petfood Forum 2021.

Border Collie Rose

Pet Food Market

Tips for pet food e-commerce on Target, Amazon, Walmart

E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.

(LiaKoltyrina, BigStock.com)

Pet Food Market

Human meat cat treats, aliens, vampire ads use humor

Pet food companies need to use levity appropriately in marketing. Making internal audiences laugh can help a pet food company too.

screenshot from YouTube.com

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