New pet food product trends winter 2021: insects, health

Several new dog treats and toppers used insect-based ingredients. More refrigerated or frozen fresh pet foods entered the market, including one from the world’s largest pet food company.

Tim Wall Headshot Small Headshot
(Debbie Phillips-Donaldson)
(Debbie Phillips-Donaldson)

In winter of 2021, pet food brands launched products that followed various ongoing consumer trends. Several new dog treats and toppers used insect-based ingredients. More refrigerated or frozen fresh pet foods entered the market, including one from the world’s largest pet food company. Many pet foods and treats incorporated functional ingredients, superfoods and otherwise health-focused attributes, such as high protein.

The products in this list were posted to PetfoodIndustry’s Product Database in the final quarter of last year.

New dog, cat and other pet products

Neo Bites dog food toppers

Neo Bites line of dog food toppers are made from insect protein. The products are hypoallergenic and made from whole food superfoods.

Percuro Pet Food Snappies insect-based treats

Percuro Pet Food Snappies insect-based dog treats offer high quality nutrition with a proprietary blend of hypoallergenic ingredients, selected to help reduce inflammation and optimize digestion. 

Clif Bar Clif Pet Jerky

Clif Bar Clif Pet is a plant-based jerky treat for dogs. Available in three flavors Sweet Potato & Blueberry Recipe, Pumpkin & Apple recipe and Butternut Squash & Cranberry Recipe. 

Bernie's Luxe x Ÿnsect Tender Medallions

The Bernie's Lux x Ÿnsect tender medallions are a canine treat containing Ÿnsect’s Molitor larvae protein, along with human-grade whole superfoods, such as Wild Alaska Pollock, locally sourced Grass-Fed beef liver and MSC Certified Cod liver.

Tiki Pet Tiki Cats Essentials dry food

Tiki Pet Tiki Cats Essentials is a complete and balanced dry food for cats and kittens. The food has a high percentage of animal-based protein content. It’s formulated to support healthy immune systems with omega-6 fatty acids and antioxidant vitamins A, E and Folic Acid.

Mars Petcare Inc. Cesar Fresh Chef

Mars Petcare Cesar Fresh Chef refrigerated cut-and-serve rolls for dogs are made with human-grade ingredients and no artificial flavors, no artificial colors and no artificial preservatives. 

JAC Pet Nutrition Superfood Crumbles

JAC Pet Nutrition Superfood Crumbles are a superfood topper and gravy mix for dogs and cats. 

Cabot dog treats

The line of dog treats includes seven flavors: Meatball & Cheese, Bac’n Cheez Chew Bones, Cheeseburger, Chicken Parmesan, Meaty Cheez, and Sweet Potato Cheez Fries. Made with high quality ingredients. 

PetPlate Therapeutic Meals

PetPlate Therapeutic meals help prevent obesity with high protein and high fiber content helping dogs feel more full. High protein and high fiber diets can help manage metabolic conditions such as diabetes. 

Raw Dog Natural Chews

Raw Dog Chews are made with 100% natural, single ingredient, free-range beef and pork. 

Alpha Paw Natural Vitality

Alpha Paw Natural Vitality is made to support all breeds in all stages of life. Formulated in a Chicken & Sweet Potato Recipe. Quality ingredients free of corn, wheat, soy, artificial flavors or colors, for increased energy and anti-inflammatory properties.

Tiki Pet Tiki Cat Silver wet food

Tiki Pet Tiki Cat Silver is a wet food that offers customized nutrition for senior cats 11+. Formulated with nutrients that become important as cats age including high protein to maintain weight and muscle mass and optimal omegas to support strong immune systems.

Tailored Pet Natural Soft & Chewy Treats

Tailored Pet Natural Chewy Treats are made with real-meat and have benefits tailored to unique needs of puppy, adult and senior dogs. The puppy treat is crafted with DHA to support a puppy's brain development and omega-6 fatty acids. 

Polkadog Holiday Mini Tube Treats

Polkadog Holiday Mini Tubes come in four different recipes I Love You A Latke (sweet potato & apple), Feliz Navidad (soft nuggets of U.S. beef and sweet potato), Stocking Stuffer (locally sourced U.S. chicken) and Yappy Howlidays (locally sourced U.S. duck). Polkadog uses 100% all-natural, made-in-the-USA, ingredients. 

Champion Petfoods ORIJEN GUARDIAN 8 cat kibble

ORIJEN GUARDIAN 8 kibble is formulated with quality ingredients to help provide functional benefits with less reliance on supplementation to help support cats' long-term health. The diet's first five ingredients are fresh or raw poultry and fish ingredients. 

Three Dog Bakery Super Rewards with Superfoods

Three Dog Bakery Super Rewards are made with antioxidant-rich superfoods like apples, blueberries, pumpkins, and cranberries. Each recipe uses premium upcycled food ingredients to help reduce global food waste. 

Champion Petfoods ORIJEN High Protein Biscuits

The first three ingredients in the Champion Petfoods ORIJEN Protein Biscuits are fresh or raw animal ingredients. These biscuits are available in four recipes – Original, Puppy, Regional Red and Fit & Trim. 

Dogswell Gut Health Jerky

Dogswell Gut Health Jerky is made with high-quality lamb sourced in New Zealand and contains fiber-rich pumpkin, ginger and probiotics to support a healthy digestive system. Formulated for dogs with sensitive stomachs, probiotics have been incorporated into the jerky. 

Page 1 of 705
Next Page