Consumer Trends: Page 2

Adventures in Pet Food
How pet food consumers globally view sustainability
Consumer surveys of pet owners around the world show various levels of knowledge about and commitment to sustainability, as well as willingness to pay more.
Sustainable Packaging
Pet Food Marketing and Branding
Navigating green claims in pet food: Balancing transparency and trust
Consumers demand honest sustainability, so avoid greenwashing and greenhushing when marketing your brand's environmental impacts.
Greenhushing – hiding a company’s environmental accomplishments – can cause consumers to distrust your brand as much as greenwashing.
Pet Food Packaging
How to authentically present green claims on pet food packaging
Here’s a checklist to keep in mind to avoid greenwashing your brand.
Avoid greenwashing – false or misleading claims about a product’s positive environmental impact – on your pet food packaging that could impact customer loyalty and trust.
Petfood Forum News
Q&A: Keep up with pet owner sustainability demand changes
How has consumer demand changed in the past few years? What product attributes have become more critical?
Dall·e 2024 05 14 09 27 53 A Dramatic Impressionist Painting Of Dogs And Cats Protesting The Animals Are Depicted Holding Signs With Recycling Symbols On Them The Scene Captur
Petfood Forum News
Pet treat brands can capitalize on human snacking trends
Some consumer behaviors also affect pets, such as snacking, as well as trends around sustainability and functionality, according to Suzy Badaracco, president of food industry trends think tank Culinary Tides.
Suzy Badaracco, president of food industry trends think tank Culinary Tides, speaks April 29 at Petfood Essentials in Kansas City, Missouri.
Petfood Forum News
Identify and avoid greenwashing in pet food packaging
How to plan and apply packaging sustainability to your pet food products while avoiding “environmental spin” in today’s market.
During Petfood Forum in Kansas City this spring, the 'Identifying and avoiding greenwashing in packaging sustainability' session will offer tips on how to plan and apply packaging sustainability to your pet food products while avoiding greenwashing.
Pet Food Market
3 key global pet food trends emerge
During AFIA’s Pet Food Conference at IPPE 2024, Lynn Dornblaser with Mintel, highlighted three major global trends in pet food and what might be on the horizon.
Cat In Banana Bed Andrea Gantz
Adventures in Pet Food
5 more human food trends for pet food to keep top of mind
In an age of uncertainty and anxiety, consumers today seek truth and transparency from the brands they buy, which plays out in five specific trends.
Foods like so-called ugly fruits and vegetables may be upcycled into pet foods and treats, a hot trend these days.
Adventures in Pet Food
What top human food trends for 2024 mean for pet food
In the human food world, as in pet food, trends are keying on ingredients such as protein, sustainability, messaging to consumers and proactive health.
Pfi dog In Chef Hat Cooking Human Food In Kitchen With Man
Pet Food News
5 steps for sustainable pet food brand strategies
Developing a sustainability plan can help a pet food company focus their efforts to truly benefit both the environment and the bottom line, while avoiding ineffectual or insincere projects.
Sustainable-dog-scene
Pet Food Market
Sustainability for pet food poses benefits and challenges
From educating pet owners to making a business case to re-aligning labor and supply chains, achieving sustainability in pet food has its challenges.
(petrmalinak | Shutterstock.com)
Pet Food Market
Sustainable food, pet food claims follow consumer demand
Pet owners and other consumers increasingly want sustainable products, and pet food and human food brands are responding with corresponding claims.
Photo by Debbie Phillips-Donaldson
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