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Pet Food News
MAWS Act would fund use of invasive blue catfish in pet food, animal feed
The bipartisan federal bill would establish a NOAA pilot program providing grants to pet and animal food companies to develop supply chains for blue catfish harvested from the Chesapeake Bay.
Pet Food Marketing and Branding
Case study spotlights Natoo’s sustainability-driven pet food strategy
A new Pet Sustainability Coalition case study highlights how Natoo’s $500,000 investment in jaguar conservation supports a sustainability-focused pet food business model.
Trending: Pet Food Podcast
EPISODE 87: What are the uses of game meat as novel proteins in pet food formulations?
This episode of Trending: Pet Food focuses in on game meats like springbok and ostrich that offer high protein content, low fat, and natural sourcing — traits that set them apart from conventional meats and appeal to both pet palates and consumer preferences for clean-label formulations.
Pet Food Marketing and Branding
Earthborn Holistic to plant over 11,000 trees through Arbor Day, retail campaigns
Pet food maker Earthborn Holistic expands its sustainability efforts with tree-planting initiatives tied to Arbor Day and retail promotions.
Sustainable Dog and Cat Food
Wildlife give a face to pet food brands’ sustainability goals
Whether adorable pikas or fierce jaguars, wildlife conservation can connect brands' sustainability initiatives with pet owners’ love of animals.
News Hound
Dogs harm wildlife, but pet food industry can help reduce damage
Pet food brands can feature conservation-focused messaging, shifting the narrative from entitled fur babies to responsible members of an ecosystem.
Sustainable Dog and Cat Food
Replace lawns with gardens in pet food sustainability plans
A company garden can foster teamwork and build connections among employees as pet food professionals collaborate to grow their own fruits, vegetables and flowers.
Pet Food News
African game meat emerges as a sustainable protein for pet food
Angelique Myburgh with Montego Pet Nutrition will explore how South Africa's abundant game meat offers a novel, eco-friendly protein source that enhances pet nutrition during Petfood Forum.
Research Notes
3 algae used by humans may boost dog food digestibility
By enhancing digestibility and energy content without compromising intake, algae-based dog food supplements may be both sustainable and functional.
News Hound
Could pet cats or dogs trigger an avian influenza pandemic?
Proactive steps may help pet food companies mitigate the risk of avian influenza becoming the next pandemic.
Sustainable Dog and Cat Food
Local sustainability collaborations boost pet food brands
Like the old environmental adage to think globally and act locally, partnering with local environmental and social groups offers several benefits to pet food companies, especially smaller brands.
Pet Food Marketing and Branding
Jaguar conservation helped by Brazilian pet food company
The jaguar statues that now inhabit the streets of Rio and Paris may help their flesh-and-blood counterparts to hold onto their territory and return to habitats lost.
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