Pet Ingredients: Page 24

Pet Food Marketing and Branding

Gifts for pets fuel seasonal dog, cat food sales

People buy gifts for others’ pets even if they don’t own any companion animals themselves.

Pet Food Additives/Supplements

4 reasons pet owners are willing to pay more for functional supplements

ADM's recent Global Pet Supplements Report shows pet parents are looking at functional supplements as solutions for healthy aging and general wellness, joint health and mobility, dental and oral health, skin and coat health, and digestive health.

Research Notes

Human demographics influence dog food choice

While kibble endures as the most popular form of dog food, pet owner demographics may influence potential sales of canned, raw and other dog food formats.

Adventures in Pet Food

Why pet food safety depends on forming a food safety culture

Despite pet food companies having robust food safety programs, recalls still happen. Creating a food safety culture is required for future success.

Dog and Cat Food Nutrition

Kibble less likely for small, purebred, older or working dogs

Although dry kibble was the most common dog food choice, the prevalence of other formats varied according to dog demographic group.

Trending: Pet Food Podcast

EPISODE 76: What role do biosolutions play in the pet food space?

Host Lindsay Beaton sits down with Dr. Steve Lerner at Novonesis to talk about the science behind probiotics, prebiotics and postbiotics and the keys to educating consumers about their benefits and choosing the right one.

Research Notes

Weight-management pet food lessons from human food diversification

By focusing on innovation in product design, differentiation strategies and consumer education, the industry may address both market demand and pet health challenges.

Adventures in Pet Food

7 best practices for new pet food product launch success

Pet food product launches are down in the U.S. and globally, yet they’re worth more in dollars, and opportunity abounds for truly novel products.

News Hound

Healthy pet food is Blue Zone for cats, small dogs, reptiles and birds

Although the Blue Zone concept may have been debunked, healthy eating may be a common factor in both long-lived pets and people.

Market Trends and Reports

Survey: 62% of puppy owners overwhelmed by pet food choices

A recent survey conducted by Royal Canin found more than half of puppy owners in North America struggle to understand what ingredients in pet food are important.

Pet Food Marketing and Branding

Ice cream, beer or flavored water: pet treats mimic human indulgences

Pet versions of frozen dairy delights and frosty brews tend to be healthier than the human products they mimic.

Adventures in Pet Food

Pet food marketing: Turn to the fun and unique to stand out

For pet food brands, breaking through today’s marketing and social media clutter requires unique, heartwarming and often entertaining concepts and efforts.

Previous Page

Page 24 of 43

Next Page