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Pet Services and Testing: Page 12
Pet Food Safety
21 cases of bird flu in cats detected in January 2025
The total number of cases identified in domestic cats has risen to 85 since 2022.
Brand Insights
Sustainability Starts with the Formula: How Smarter Formulation Is Shaping the Future of Pet Food Production
Datacor (formerly Format Solutions)
Discover how pet food manufacturers are reducing emissions and driving sustainability through ingredient innovation and eco-friendly nutrition.
Market Trends and Reports
Hill’s sales up in 2024; Colgate-Palmolive ending private label pet food
In 2024, Colgate-Palmolive’s pet segment brought in US$4,483 million in net sales, up from US$4,290 million in 2023.
Research Notes
Ideal protein, fat, fiber, carb contents for weight-loss dog foods
Scientists identified commonalities among dietary formulations that facilitate weight loss while maintaining lean muscle.
Market Trends and Reports
Report: Independent pet shops see growing loyalty to store-brand pet food
UK pet parents increasingly favor private-label food options and personalized advice from local pet shops.
Pet Food Company Profiles
Top Shelf Dog: Serving shelf-stable fresh dog food
This premium dog food company focuses on convenience while providing the top nutrition pet owners want for their animals.
Adventures in Pet Food
More pet food origins: Redemptive treats, filling a void
In sharing two more stories, about how a dog treat and a dog food company began, we highlight the unique circumstances and market niches driving the industry.
Market Report
‘All of the Above’ and pet product channel shopping trends
Omnichannel shopping continues to evolve as pet owners eschew the either/or concept and use whatever’s most convenient.
Sustainable Dog and Cat Food
Avoid 12 greenwashing terms in pet food marketing, use certifications
By using certification systems and avoiding greenwashing, the pet food industry can build credibility among pet owners who increasingly demand that companies consider their actions' environmental and social ramifications.
Dog and Cat Food Nutrition
2 opportunities for health and wellness pet food
Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.
Pet Food Marketing and Branding
How to understand today's pet parents
With 87 million U.S. pet parents spending $150 billion annually, marketing expert Michael Johnson highlights the importance of personalization, consumer education, and building trust through clear, accessible messaging to connect with pet food buyers.
Trending: Pet Food Podcast
EPISODE 78: What might 2025 look like for the pet food market?
Host Lindsay Beaton talks with Nicole Hill, executive director of MarketPlace, about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year.
Pet Ownership Statistics
Pet generation gap as Boomers humanize more than Gen Z
Pet food marketers may benefit from focusing on older generations, as the human-animal bond strengthens over time, and older owners express a stronger desire to have pets for as long as possible.
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