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Pet Services and Testing: Page 18
Pet Food Marketing and Branding
3 health claims on higher priced dog food, 3 on lower
Scientists identified three attributes associated with price premiums and three with price discounts.
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Market Trends and Reports
5 global trends influencing pet food in 2024
In the tumultuous world of 2024, pet owners are adapting to challenges and adopting trends as they make their pet food purchasing decisions.
Pet Food Packaging
Packaging case studies: Standing out, upgrades, sustainability
These days, stand-out packaging is a must on just about every level. Here are the avenues three companies took to ensure their products hit their intended audience and don’t get lost in the shuffle.
Market Report
Vets as pet care influencers are on a more crowded stage
Specialty pet shops and the internet have gained in influence in recent years.
Pet Food Insights
Global trends in cat food as more than nutrition
The success of cat food being used to support pets’ emotional well-being as well as their nutrition seems inevitable.
Adventures in Pet Food
US pet food recalls: More than 40% due to Salmonella
Salmonella contamination accounted for 56 of 126 pet food recalls from 2017 through 2023, according to FDA, which has a zero tolerance for Salmonella in pet food.
Top Pet Food Companies
11 Asian pet food companies with over US$100 million in 2023
The majority of these companies were based in Japan.
Top Pet Food Companies
15 European pet food companies made over US$200 million in 2023
The pet food industry was born in Europe and continued to innovate in 2023.
Top Pet Food Companies
Purina rises to #1 of top 10 pet food companies in 2023
Purina’s upset comes with a caveat though. Mars is a privately owned company, so its annual revenue is only estimated and may be higher than the figure listed in Petfood Industry’s database.
Market Report
Dry dog food update: Growth from ongoing premiumization
The top dog kibble companies continue to see growth in usage, as does the overall category.
Market Trends and Reports
US dog, cat owners scrimp on themselves before pet food
Some pet owners have had to change their lifestyles to support their cats, dogs and other companion animals.
Market Report
Pet food sales and retail shopping patterns: A side-by-side look
E-commerce and brick & mortar continue to grapple for share in an omnichannel market containing more players than ever.
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