Canine Dilated Cardiomyopathy (DCM)

Find out the latest information on the U.S. Food and Drug Administration’s canine dilated cardiomyopathy (DCM) investigation into a potential correlation between certain pet food ingredients (potatoes, peas, lentils and grain-free diets) and how findings may impact limited-ingredient dog food formulations.


Hill’s DCM study seeks 1,000 dogs for genetic screening

Once researchers have this DNA data, they will map the genes looking for patterns common to dogs with DCM.
Hill’s Pet Nutrition allied with Embark, a DNA analysis company focused on dogs, to look for potential connections between canine dilated cardiomyopathy (DCM) and specific codes in the dogs’ DNA.
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29 DCM articles, blogs on Petfood Industry in 2019

In 2019, canine dilated cardiomyopathy (DCM) dominated Petfood Industry’s readers’ interest, as measured by page views.
From January to December 2019, these 29 news articles, blogs, features and press releases directly related to canine dilated cardiomyopathy, industry and public reactions or the U.S. Food and Drug Administration’s investigation into correlations among the disease and certain pet food formulations.
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10 most-read Petfood Industry content of 2019

Along with the FDA announcement about the investigation and its repercussions, top topics included global pet food sales and high protein pet food.
In 2019, the United States Food and Drug Administration’s (FDA) investigation into canine dilated cardiomyopathy (DCM) dominated Petfood Industry news.
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Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
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