Limited Ingredient Cat and Dog Food (LID)
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Limited ingredient (LID) dog and cat food formulations challenge pet food companies to create diets with a minimal number of ingredients while providing all essential amino acids, fatty acids, vitamins and other nutrients. Read the latest about novel proteins and other ingredients in LIDs to help pet owners avoid ingredient intolerances or food sensitivities as well as grain-free diet trends.

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Bison in 36 dog, cat and other pet foods, treats

Bison-based dog, cat and other pet edibles ranged from kibbles and freeze-dried raw diet to treats made from bison by-products like hearts and lungs.
May 24, 2022
Tim Wall

In Petfood Industry’s Pet Food Product Database, 36 pet foods, treats and supplements included American bison (Bison bison) in their descriptions.


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Coconut, spinach, 3 more plant superfoods in pet recipes

Although there’s no legal or medical definition of a superfood, these ingredients became especially popular in premium and superpremium pet foods and treats.
January 12, 2022
Tim Wall

The rising popularity of plant superfoods in pet food corresponds to people’s demands for farm produce that produces health results in their own diets.


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Natural Balance eyes pet specialty after Smucker split

Like many pet food brands, Natural Balance saw success in e-commerce, especially during the pandemic, however one brand executive sees strength in the brick and mortar business as well.
March 30, 2021
Tim Wall

The brand originated in pet specialty retail, whereas much of Smucker’s expertise lies in food, drug and mass market retail outlets. 


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Grains rise in pet food as amino acids insure against DCM

The gravitas of the FDA influenced pet owners to take the announcement seriously. This wasn’t an irate blogger, this was the United States federal government.
November 8, 2020
Tim Wall
To avoid DCM and future problems, pet food formulators may need to reevaluate what humanization means in terms of ingredient diversity.
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‘Healthy grains’ dog foods appear in the wake of DCM

Dog food formulators reacted to the FDA announcement and resultant consumer fears in a variety of ways, despite the lack of proven causality between DCM and specific dog diets.
November 6, 2019
Tim Wall
Dog food formulators have done that by bringing grains back, adding taurine and dropping legumes and potatoes from recipes
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