Limited Ingredient Cat and Dog Food (LID)

Limited ingredient (LID) dog and cat food formulations challenge pet food companies to create diets with a minimal number of ingredients while providing all essential amino acids, fatty acids, vitamins and other nutrients. Read the latest about novel proteins and other ingredients in LIDs to help pet owners avoid ingredient intolerances or food sensitivities as well as grain-free diet trends.



Natural Balance eyes pet specialty after Smucker split

Like many pet food brands, Natural Balance saw success in e-commerce, especially during the pandemic, however one brand executive sees strength in the brick and mortar business as well.

The brand originated in pet specialty retail, whereas much of Smucker’s expertise lies in food, drug and mass market retail outlets. 

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Grains rise in pet food as amino acids insure against DCM

The gravitas of the FDA influenced pet owners to take the announcement seriously. This wasn’t an irate blogger, this was the United States federal government.
To avoid DCM and future problems, pet food formulators may need to reevaluate what humanization means in terms of ingredient diversity.
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‘Healthy grains’ dog foods appear in the wake of DCM

Dog food formulators reacted to the FDA announcement and resultant consumer fears in a variety of ways, despite the lack of proven causality between DCM and specific dog diets.
Dog food formulators have done that by bringing grains back, adding taurine and dropping legumes and potatoes from recipes
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Study: Krill supplementation in dogs increases nutrient levels

The choline levels of Alaskan Huskies increased by 52 percent after consuming krill dietary supplements for six weeks.
With the pet industry continuously innovating, the search for new functional ingredients is on the rise. A new publication from Aker BioMarine unveils that the choline levels of Alaskan Huskies increased by 52 percent after receiving krill dietary supplement for six weeks.
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Potato, oat, wheat advised for mid-size, adult dog kibble

After extrusion processing, certain carbohydrate sources may be more fermentable by the gut bacteria of adult dogs than others.
Food meant for medium-size breed dogs six months and older should be made with more potato, oat and wheat flours rather than other sources, said scientists.
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8 trends shape demand for pet food worldwide

Deciding which of those trends to follow allows pet food brands to differentiate themselves by appealing to specific pet owners’ demands.
Pet owners worldwide, especially younger ones, increasingly demand that their dogs, cats and other pets’ diets follow these trends.
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