EPISODE 32: How can a life cycle assessment be used to improve sustainability in pet food?

In Episode 32 of the Trending: Pet Food podcast, Sean Madison, director of North American business development at Innovafeed, discusses the concept of a life cycle assessment and how it can take sustainability in pet food to the next level.

Beaton Headshot New Headshot
Lindsay Beaton
April 12, 2023
Sound Cloud Cover Art 800x800 Sean Madison

I sat down with Sean Madison, director of North American business development at Innovafeed, to discuss the value of a lifecycle assessment at all segments of the pet food production chain. If you're new to the concept or just want to learn more, this is the episode for you! 


Recommended
For pet owners to accept alternative proteins like insect-based, education and time are in order.
Something to Chew on
What consumers think about novel pet food proteins
A mucky pup sculpture, named Ellie, popped-up outside the “SOIL: The World at Our Feet” exhibition at Somerset House sponsored by Mars, Inc., demonstrating the role healthy soil plays in growing high quality ingredients.
Research Notes
New research shows owners unaware of soil’s role in pet food
Related Stories
Sound Cloud Cover Art 800x800 David Allison 300
Trending: Pet Food Podcast
EPISODE 31: How can we gain new insights into what makes pet food consumers tick?
Sound Cloud Cover Art 800x800 Aaron Hobbs
Trending: Pet Food Podcast
EPISODE 30: Where are we at with insect protein as an ingredient in 2023?
Sound Cloud Cover Art 800x800 Mary Kelly 300
Trending: Pet Food Podcast
EPISODE 29: What does successful leadership look like through difficult times?
Sound Cloud Cover Art 800x800 Bill Bookout 400
Trending: Pet Food Podcast
EPISODE 28: What is the current and future landscape of supplements in the pet industry?
More in Trending: Pet Food Podcast
Trending: Pet Food Podcast
EPISODE 82: What economic factors should pet food businesses focus on?
Ernie Tedeschi with The Budget Lab at Yale Law looks for a silver lining for the pet food industry amidst the economic anxiety surrounding a possible economic downturn and the beginnings of a trade war.
Sound Cloud Cover Art 800x800 Ernie Tedeschi
Trending: Pet Food Podcast
Episode 81: How can having a 'hero product' help a pet food company thrive?
Host Lindsay Beaton and Spot & Tango’s Russell Breuer dive into hero products and how they can help shape your pet food’s brand identity and values.
Sound Cloud Cover Art 800x800 Russell Breuer
Trending: Pet Food Podcast
EPISODE 80: How can we all get out of our own way to succeed in our careers?
Host Lindsay Beaton previews Michael Allison’s Petfood Forum 2025 keynote, where he offers career advancement advice, emphasizing imperfect actions, clear goals, manageable steps, challenging negative thoughts, and seeking support.
Sound Cloud Cover Art 800x800 Michael Allison
Trending: Pet Food Podcast
EPISODE 79: What role does a Technical Center play in pet food manufacturing?
Justin Moore, Technical Center manager at Wenger Manufacturing, and Lindsay Beaton explore the recent upgrades to Wenger’s Technical Center, highlighting its role in advancing pet food manufacturing through research, development and education.
Sound Cloud Cover Art 800x800 Justin Moore
Trending: Pet Food Podcast
EPISODE 78: What might 2025 look like for the pet food market?
Host Lindsay Beaton talks with Nicole Hill, executive director of MarketPlace, about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year.
Sound Cloud Cover Art 800x800 Nicole Hill
Trending: Pet Food Podcast
EPISODE 77: What’s ahead for the European pet food markets in 2025?
Join Petfood Industry's Lindsay Beaton as she explores the European pet food market's 2024 performance and 2025 trends with Zoomark's Luisa Bersanetti and Pascale Sonvico.
Sound Cloud Cover Art 800x800 Bersanetti Sonvico
Trending: Pet Food Podcast
EPISODE 31: What makes pet food consumers tick?
Founder of The Valuegraphics Project David Allison joins host Lindsay Beaton to break down the insights that can be gained from understanding your customers’ deepest motivations for buying.
Sound Cloud Cover Art 800x800 David Allison 400
Trending: Pet Food Podcast
EPISODE 76: What role do biosolutions play in the pet food space?
Host Lindsay Beaton sits down with Dr. Steve Lerner at Novonesis to talk about the science behind probiotics, prebiotics and postbiotics and the keys to educating consumers about their benefits and choosing the right one.
Sound Cloud Cover Art 800x800 Steve Lerner
Trending: Pet Food Podcast
EPISODE 75: What are the top retail strategies that lead to success in the pet space?
Host Lindsay Beaton sits down with petNMind founder Adrian Archie to explore key approaches for thriving in today’s competitive retail landscape.
Sound Cloud Cover Art 800x800 Adrian Archie
Trending: Pet Food Podcast
EPISODE 74: What are the ramifications of the BVA’s shift in stance on vegan pet diets?
The British Veterinary Association ended its opposition to vegan diets for dogs last summer. Trending: Pet Food dives into what the impact of that means to the pet food industry.
Sound Cloud Cover Art 800x800 Andrew Knight
Trending: Pet Food Podcast
EPISODE 73: What does the end of the MoU between AAFCO and the FDA mean?
The memorandum of understanding between the FDA and AAFCO facilitated review of pet food ingredients. Now that it’s ended, where does the pet food industry go from here?
Sound Cloud Cover Art 800x800 Burdock Hedrick
Trending: Pet Food Podcast
EPISODE 72: What can pet food brands do to maintain customer loyalty in the e-commerce space?
In a discussion focused on the e-commerce space, Mike Abruscato with Brand's Best Friend sits down with host Lindsay Beaton to discuss the evolving nature of brand-consumer relationships in the pet food industry.
Sound Cloud Cover Art 800x800 Mike Abruscato
Page 1 of 7
Next Page