Senior, weight management and special needs pet products may make significant developments in the current market, according to Bharat Book Bureau .
The US dog and cat population age six or older is increasing, according to the American Veterinary Medical Association.
Dogs six and older increased from 42% in 1996 to 44% in 2006, and cats of the same age rose from 37% to 44%.
Similarly, the Association for Pet Obesity Prevention said 44% of dogs and 57% of cats were overweight or obese as of 2008, up since 2007. And older animals had an even higher incidence of obesity.
To offer insight on this topic, the report discusses the following market segments:
- Petfood, including nutraceutical treats
- Prescription pet medications
- Devices and other non-food assistance products
- Pet supplements
The report can be purchased online .