Purina ONE is launching a petfood intended to enhance the brain function in older dogs, according to a news report . Purina ONE Vibrant Maturity 7+ Senior dry dog food formula contains a blend of botanical oils designed to improve brain function in older dogs and provide nutritional benefits.
The product is based on research on neuron-targeted nutrition, which provides an alternate energy for brain cells by utilizing blood glucose better, according to the company. Purina scientists claim that in a study on 24 dogs over the age of 7, feeding Vibrant Maturity to 12 dogs enhanced their cognitive abilities such as memory, learning and reasoning compared with that of the other dogs in the study.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.