Greenopia collected data from manufacturers and independent sources about each brand's ingredients, packaging, sustainability reporting, supply chain, animal testing policies and green building design.
Companies were given additional points for their adoption of environmental initiatives. One-third of the brands evaluated earned zero-leaf ratings, revealing them to be below Greenopia's minimum green threshold.
"Sometimes it is hard to know which brands are safest and healthiest for your pet," said Gay Browne, Greenopia's founder and CEO. "We've combined analysis of sustainability issues and health considerations to make it clear to our readers which products are better for the environment and their pets."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.