Pet lovers can now play the Purina Pet Resort game on the brand's Facebook page.

Players can become the manager of their own virtual pet-themed resort, allowing them to build and operate a place to pamper, care for and entertain virtual pets.

“Purina Pet Resort caters to pet lovers who enjoy online games and would like to create a virtual haven for their four-legged friends,” said Guy Fish, assistant brand manager, Purina brand.

“Resort” owners can purchase a variety of pet-themed stations where virtual pets can be groomed or fed with Purina brand pet foods and treats such as Purina Dog Chow brand dog food, Fancy Feast and Beggin’ Strips.

Purina also recently introduced an enhanced version of its petcentric mobile application now available for iPhone, iPad, iPod Touch and BlackBerry users. The application offers a location-based utility, videos, photos and pet information.