South Korean premium food brand ORGE Co., Ltd. is preparing to launch organic chicken-based dog treats and pet food in the U.S. following partnership discussions at SuperZoo in Las Vegas.
ORGE noted it showcased products made with organic chicken from Korean farms, formulated without preservatives, flavor enhancers or artificial colorings. The company's hypoallergenic recipes and high-protein formulations received positive feedback from distributors and specialty pet store chains at the trade show.
The company displayed two products at SuperZoo: a high-protein performance dog food for active breeds and a low-fat, organic freeze-dried chicken treat for senior dogs.
ORGE is discussing distribution through PetSmart and Chewy's online platform, with plans for initial rollout through pet shop chains in California and Texas. The company plans to establish a U.S. subsidiary in 2026 to support logistics and product localization.
"We aim to establish ourselves as a premium pet food brand that meets the expectations of U.S. consumers who treat their pets as family members," an ORGE representative stated. "Building on the technology and safety standards of K-premium food brands, we plan to expand beyond North America into the global pet food market."
