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Pet Food News
on October 5, 2010

All American Pet Co. offers new products at convenience, drug stores

New product strategy for AAPT following gains in drug store pet markets

All American Pet Co. Inc. (AAPT) launched a new product strategy focused on the drug store and convenience store marketplace.

The company's Grrr-nola Dog Food Bar and Grrr-nola Natural dog food products are now available to consumers on the shelves of convenience and drug stores. This new product availability comes after a 67% increase in pet product sales over the previous year for 37,700 US drug stores.

"We are very excited about the opportunity to focus on this very large and un-tapped distribution channel for our new product forms. In addition to the health advantages, our convenient packaging now allows us to achieve a much broader product placement footprint, thereby touching many more customers," said Lisa Bershan, president of AAPT.

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