All American Pet Co. Inc. (AAPT) launched a new product strategy focused on the drug store and convenience store marketplace.

The company's Grrr-nola Dog Food Bar and Grrr-nola Natural dog food products are now available to consumers on the shelves of convenience and drug stores. This new product availability comes after a 67% increase in pet product sales over the previous year for 37,700 US drug stores.

"We are very excited about the opportunity to focus on this very large and un-tapped distribution channel for our new product forms. In addition to the health advantages, our convenient packaging now allows us to achieve a much broader product placement footprint, thereby touching many more customers," said Lisa Bershan, president of AAPT.