Dr. Harvey's holistic petfood company launched a YouTube video series on pet health, as well as the importance of feeding an all-natural petfood diet and using chemical-free pet products.
These videos, which appear on Dr. Harvey's petfood website and on the company's YouTube channel, highlight the company's holistic pet product benefits and the philosophy behind them. The videos include a step-by-step guide on making fresh homemade dog food, along with real pet owners who feed Dr. Harvey's petfood to their pets.
Make it simple, make it complex: the pet food dichotomy
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
3 tips for sustainable pet food innovation
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.